Marketing Channel Strategy
Take-Aways 167 CHAPTER 6
tải về 5.39 Mb. Chế độ xem pdf
|
- Điều hướng trang này:
- Take-Aways 206 CHAPTER 7 Wholesaling Structures and Strategies
| Take-Aways
167 CHAPTER 6 Retailing Structures and Strategies 171 Learning Objectives 171 The Nature of Retailing 171 Classification of Retailers 172 Supermarkets 172 Warehouse Clubs 173 Department Stores 173 Specialty Stores 174 Discount Stores 174 Convenience and Drugstores 175 The Retail Landscape 175 The Big Players 175 Modern Shifts and Challenges 176 Retail Positioning Strategies 180 Cost-Side Positioning Strategies 180 Demand-Side Positioning Strategies 187 CONtENts xiv Bulk-Breaking 187 Spatial Convenience 188 Waiting and Delivery Time 188 Product Variety 189 Customer Service 190 Retail Channels 192 Internet Retail Channels 192 Direct Selling Channels 194 Hybrid Retail Channels 196 Retailer Power and Its Effects 199 Effects of Forward Buying 201 Effects of Slotting Allowances 203 Effects of Failure Fees 203 Effects of Private Branding 203 Retailing Structures and Strategies 206 Take-Aways 206 CHAPTER 7 Wholesaling Structures and Strategies 217 Learning Objectives 217 Introduction 217 What Is a Wholesaler? 217 How Are Wholesalers Different from Distributors? 218 The Wholesaler-Distributor Landscape 220 Master Distributors 221 Other Supply Chain Participants 223 Wholesaling Strategies 224 A Historical Perspective on Wholesaling Strategy 225 Wholesaling Value-Added Strategies 227 Alliance-Based Wholesaling Strategies 228 Wholesaler-Led Initiatives 228 Manufacturer-Led Initiatives 229 Retailer-Sponsored Cooperatives 230 CONtENts xv Consolidation Strategies in Wholesaling 235 Adapting to Trends in Wholesaling 237 International Expansion 237 Omni-Channels 237 B2B Online Exchanges 241 Online Reverse Auctions 242 Fee for Services 243 Vertical Integration of Manufacturing into Wholesaling 244 tải về 5.39 Mb. Chia sẻ với bạn bè của bạn:
|