Marketing Channel Strategy
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- Điều hướng trang này:
- Adel I. El-Ansary
| Robert W. Palmatier is Professor of Marketing and John C. Narver Endowed
Professor in Business Administration at the Foster School of Business, University of Washington, USA and the Research Director of the Sales and Marketing Strategy Institute. Eugene Sivadas is Professor of Marketing and Associate Dean at the Milgard School of Business, University of Washington Tacoma, USA. Louis W. Stern is John D. Gray Distinguished Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University, USA. Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida, USA. Marketing Channel Strategy An Omni-Channel Approach Ninth Edition Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary First published 2020 by Routledge 52 Vanderbilt Avenue, New York, NY 10017 and by Routledge 2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business 2020 Taylor & Francis The right of Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary to be identified as authors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data A catalog record for this title has been requested ISBN: 978-1-138-59393-0 (hbk) ISBN: 978-0-367-26209-9 (pbk) ISBN: 978-0-429-29199-9 (ebk) Typeset in ITC Stone Serif by Swales & Willis Ltd, Exeter, Devon, UK Visit the website: www.routledge.com/cw/marketingchannelstrategy Brief Contents Lists of Figures, Tables, Sidebars, and Appendices xix Preface xxiii Acknowledgments xxvii tải về 5.39 Mb. Chia sẻ với bạn bè của bạn:
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