02 Contents Frame


Perceptions, status and fashion



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FAO land evaluation a-a1080e
40 2019 ND-CP 413905
Perceptions, status and fashion
Although the perceptions of potential users may limit the adoption of new technologies, 
many researchers and developers of the technologies are not familiar with the users’ 
perceptions. These may be related to religious beliefs, status, peer pressure, fashion, or 
general ideas of what is appropriate. They might appear trivial to outsiders, but have 
an overriding influence on the recipients of technology, determining whether such 
technologies are used or not. Although people may come to accept currently ‘culturally 
unsuitable’ technologies in time, this can be a slow process. 
Political and policy factors
Although land use choices are generally made locally, often they are strongly influenced 
by commitments and policies made at government or international levels. Changes in 
political, institutional and economic conditions may cause rapid changes in the rate or 
direction of land use changes. Considering political factors raises questions about the 
relationships between individual decision-makers, decision-making groups and nested 
hierarchical (and perhaps spatial) structures, and about rates of change. Institutions and 
rules may evolve at a different rate from that that of human learning and evolution of 
decision-making. Thus there is a challenge of studying both fast and slow processes 
and of determining whether individual decision-makers perceive rules and institutions 
as fixed or as evolutionary.
The relationships between policies and land management are strong and manifold. 
In general, agricultural policy aims at benefiting from gains of market orientation and 
open trade, while simultaneously addressing a broad range of domestic issues, including 
farm household incomes, the environment, food security, food safety and the viability 
of rural areas. According to OECD (2002), agricultural policies can be divided into two 
categories: those concerned with equity or distributional issues, and those designed to 
correct market failures. Equity-oriented policies are primarily concerned with farm 


Land evaluation – towards a revised framework
18
household income; the society-centred policies include environmental issues, rural 
amenities, food safety and food security where private markets alone may not produce 
socially desirable outcomes.
Land is regarded as a non-renewable resource and its conservation is a key 
objective of many environmental policies. Land use influences the quality of the other 
environmental resources: water, nature and air. 
Spatial planning policies determine the uses of land and can be powerful tools 
towards sustainable development. Conversely, the absence of a spatial planning policy 
often proves to be detrimental to land resources and the environment.

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