Chapter 1: business in the information age
Employing expert writing techniques to adapt to your audience
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- Điều hướng trang này:
- Cultivating the “you” view Sounding conversational but professional
- Avoiding gender-, age-, and disability-biased language Preferring Using precise and vigorous words
| Employing expert writing techniques to adapt to your audience
Focusing on audience benefits Adapting your message to the receiver’s needs means ptting in that person’s shoes Empathy là khả năng thấy hiểu người khác Empathic cố làm những điều sau: Give something to the receiver Giải quyết vấn đề người nghe Tiết kiện tiền cho người nhận Thấu hiểu họ Cultivating the “you” view Sounding conversational but professional An informal, conversational tone is usually more effective than a formal pretenttious tone Improving the tone and clarity of a message Choosing to be positive rather than negative Positive language can improve the clarity, tone, and effectiveness of a message Positive language thường conveys nhiều thông tin hơn negative language does Posstive messages are uplifting and pleasant to read Using positive language helps the writer avoid negative words that create ill-will Avoiding gender-, age-, and disability-biased language Preferring Using precise and vigorous words 3-1. DRAFTING WORKPLACE MESSAGES BEGINS WITH RESEARCH (1 of 9)-The faster you can articulate your ideas and the more efficiently you can explain what needs to be said, the more successful content you will be in your career -Being able to write efficiently and clearly is also critical to promotions -The 3x3 writing process guides you through the steps necessary to write confidently, but more important, clearly 2 of 9: The 3x3 writing process
3 of 9: -The writing process begins with background information +No savvy businessperson would begin drafting a message before gathering background information or conducting research +Research simply means collecting information about a topic +Information collected through research helps you shape the sender’s message 4 of 9: -Thoughtful writers collect information that answers several questions: +What does the receiver need to know about this topic? +What is the receiver to do? +How is the receiver to do it? +When must the receiver do it? +What will happen if the receiver does not do it? 5 of 9: Informal research -Many routine tasks such as drafting e-mails, memos, letters, informational reports and oral presentations – require information that you can collect informally -The following techniques are useful in informal research: +Search your company’s files +Talk with the boss +Interview the target audience +Create an informal survey +Brainstorm for ideas 6 of 9: -Formal research -Information for long reports and proposals may be obtained through formal research using primary or secondary sources -Primary sources: +Primary data come from firsthand experience +This information might be generated from surveys, interviews, observations and experiments 7 of 9: Secondary sources -Secondary data come from reading what others have experienced or observed and writen about -Books, magazines, journals and online resources are all considered secondary sources -Most writers conducting research begin with secondary sources 8 of 9: -Traditionally, teams have generated ideas by brainstorming, the spontaneous contribution of ideas by team members +A facilitator records these ideas +The emphasis is on quantity, not quality +Judgement is discouraged because the goal is to think freely +Critics charge that the practice may enable one noisy extrovert to dominate the conversation 9 of 9: -Mind mapping is a process for generating and sorting ideas +Mind mapping emphasizes visual concepts, beginning with a single concept drawn as an image in the center of a blank page +Associated words and images branch out treelike showing the relationship between the ideas and the central concept -What idea-generating method works for you? tải về 34.81 Kb. Chia sẻ với bạn bè của bạn:
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