The Effect of Greenwashing, Green Word of Mouth, Green Trust and Attitude towards Green Products on Green Purchase Intention
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| V. Conclusion
This study aims to examine the effect of Greenwashing, Green trust, Green Word-of- Mouth, and Attitude toward green products on Green Purchase Intention. The implications of this study are divided into two parts, practical and theoretical implications. Theoretical implications related to the development of research results for future researchers are related to Environmental Knowledge, Attitude toward green products, and Green Purchase Intention. Practical implications, giving managerial contributions to readers related to marketing strategy to be able to identify greenwashing practice. The limitations of this study are short observation periods and are limited to Greenwashing, Green trust, Green Word-of-Mouth, Attitude toward Green Products, and Green Purchase Intention. Furthermore, the scope of this study is limited and is only carried out on citizens of the Jabodetabek area in Indonesia. Therefore, the results of this study cannot be generalized to other consumers in a wider area. Future research is expected to be able to study and expand the scope of this research by considering other factors that can affect Green Purchase Intention such as environmental knowledge, subjective norms, eco labels, etc. The research data is taken at a certain time (cross section), it is expected that in the future it can use time series data to produce better research. References Adi Syahputra, B. D., & Yeni, Y. H. (2021). The Effect of Green Risk and the Attitude to Green Purchase Intention with Green Trust as Mediation. Enrichment: Journal of Management, 12(1), 736-743. Afiezan, A., et.al. (2020). The Effect of Free Cash Flow, Company Size, Profitability and Liquidity on Debt Policy for Manufacturing Companies Listed on IDX in 2016-2019 Periods. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 3 (4): 4005-4018. Ahmad, F. S., Rosli, N. T., & Quoquab, F. (2021). 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