The Effect of Greenwashing, Green Word of Mouth, Green Trust and Attitude towards Green Products on Green Purchase Intention
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- Điều hướng trang này:
- Table 4.
| Table 3. R2 Result
Variable R Square R Square Adjusted AT 0,218055556 0,211805556 GT 00.19 0,127083333 GP 0,536805556 0,534027778 Based on table 3, it can be shown that attitude toward green products, green purchase intention and green trust are able to explain the construct variability of attitude toward green products is 30.5%, green trust is 18.3% and the remaining 51.2%, and while greenwashing and green word of mouth towards green trust is able to explain green purchase intention by 19%, greenwashing, green trust and green word of mouth are able to explain green purchase intention by 31.4% and the remaining 49.6% which is explained by other constructs outside this study. Table 4. Hypothesis Test Variable Original Sample (O) Sample Mean (M) Standard Deviation (STDEV) T Statistics (|O/STDE V|) P Values GW -> GP 0.085 0.086 0.04 2.125 0.034 GM -> GP -0.058 -0.06 0.041 1.4 0.162 GT -> GP 0.055 0.055 0.041 1.328 0.184 25516 AT -> GP 0.844 0.844 0.033 25.217 0 GW -> GT -0.005 -0.003 0.071 0.069 0.945 GM -> GT 0.438 0.441 0.064 6.869 0 GT -> AT 0.292 0.293 0.054 5.426 0 GW -> AT 0.272 0.276 0.083 3.272 0.001 GM -> AT 0.204 0.2 0.071 2.881 0.004 In this study, the level of confidence used is 95% where the t-value must reach > 1.96 so that the hypothesis can be said to have a significant effect. If the t-value <1.96 indicates the hypothesis has an insignificant effect. Hypothesis 1 states that greenwashing has a significant positive effect on purchase intention. The T-stat for the effect of greenwashing on purchase intention must be greater than 1.96, which is 2.125. For a p-value smaller than 0.05, that is 0.034. This states that greenwashing has a significant effect on purchase intention. Thus, hypothesis 1 is accepted. Hypothesis 2 states that green word-of-mouth has a significant positive effect on green purchase intention. The t-stat for the effect of green word-of-mouth on green purchase intention must be greater than 1.96, which is 1.4 and the p-value must be less than 0.05, which is 0.162. This states that green word-of-mouth does not have a significant effect on green purchase intention. Thus, hypothesis 2 is rejected. Hypothesis 3 states that green trust has a significant positive effect on green purchase intention and is rejected. The T-stat for the effect of green trust on green purchase intention must be greater than 1.96, which is 1.328. For a p-value greater than 0.05, that is 0.184. So it can be stated that green trust does not have a significant effect on green purchase intention. Thus, hypothesis 3 is rejected. Hypothesis 4 states that attitude toward green products has a significant positive effect on green purchase intention. The T-stat for the effect of green word-of-mouth on green purchase intention must be greater than 1.96, which is 25,217 and the p-value must be less than 0.05, which is 0. This indicates that attitude toward green products does not have a significant effect on green purchase intentions. Thus, hypothesis 4 is accepted. Hypothesis 5 states that greenwashing has a significant negative effect on green trust. The T-stat for the effect of greenwashing on the green trust must be more than 1.96, which is 0.069 and the p-value must be greater than 0.05, which is 0.945. This states that greenwashing does not have a positive effect on green trust. Thus, hypothesis 5 is accepted. Hypothesis 6 states that green word of mouth has a significant positive effect on green trust accepted. The T-stat for the effect of green word of mouth on green trust must be more than 1.96, which is 6.869 and the p-value is greater than 0.05, which is 0. It can be stated that green word of mouth has a positive influence against green trusts. Thus, hypothesis 6 is accepted. Hypothesis 7 states that green trust has a significant positive effect on attitudes towards green products. The T-stat for the effect of greenwashing on green trust must be more than 1.96, which is 5.426 and the p-value is greater than 0.05, which is 0. So it can be stated that green trust has a positive influence on attitude toward green products. Thus, hypothesis 7 is accepted. Hypothesis 8 states that greenwashing has a significant negative effect on attitudes towards green products. The T-stat for the effect of greenwashing on the attitude towards green products must be greater than 1.96, which is 3.272 and the p-value is greater than 0.05, which is 0.001. This states that greenwashing has a significant effect on the attitude towards green products. Thus, hypothesis 8 is rejected. 25517 Hypothesis 9 states that green word-of-mouth has a significant positive effect on attitudes toward green products. The t-stat for the effect of green word-of-mouth on attitudes toward green products must be greater than 1.96, i.e. 2.881, and the p-value must be less than 0.05, i.e. 0.004. This indicates that green word-of-mouth does not have a significant effect on attitudes toward green products. Thus, hypothesis 9 is accepted. tải về 1 Mb. Chia sẻ với bạn bè của bạn:
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