25519
Keller, E., & Fay, B. (2012). Word-of-mouth advocacy:
A new key to advertising
effectiveness. Journal of Advertising Research, 52(4), 459-464.
Kotler, P.and Armstrong, G. (2010). Principles of Marketing, 13th ed.New Jersey: Prentice
Hall.
Ladhari, R. (2007). The effect of consumption emotions on satisfaction and word‐of‐mouth
communications. Psychology & Marketing, 24(12), 1085-1108.
Lu, Y., Zhao, L., & Wang, B. (2010). From virtual community members to C2C e-commerce
buyers: Trust in virtual communities and its effect on consumers’ purchase intention.
Electronic Commerce Research and
Applications, 9(4), 346-360.
Marquis, C., Toffel, M. W., & Zhou, Y. (2016). Scrutiny, Norms, and selective disclosure: A
global study of greenwashing. Organization Science, 27(2), 483-504.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship
marketing. Journal of marketing, 58(3), 20-38.
Mouloudj, K., & Bouarar, A. C. (2021). The Impact of Word of Mouth on Intention to
Purchase Green Products: An Empirical Study. Revue algérienne d'économie et gestion,
15(1), 871-890.
Onur Bodur, H., Brinberg, D., & Coupey, E. (2000). Belief, affect, and attitude: Alternative
models of the determinants of attitude.
Journal of Consumer Psychology, 9(1), 17-28.
Pham, T. H., Nguyen, T. N., Phan, T. T. H., & Nguyen, N. T. (2019). Evaluating the purchase
behavior of organic food by young consumers in an emerging market economy. Journal
of
Strategic
Marketing,
27(6),
540–556.
https://doi.org/10.1080/
0965254X.2018.1447984
Punyatoya, P. (2015). Effect of perceived brand environment-friendliness on Indian
consumer attitude and purchase intention: An integrated model. Marketing Intelligence
& Planning.
Rahim, R. A., Sulaiman, Z., Chin, T. A., Baharun, R., & Muharam, F. M. (2016). Measuring
electronic word of mouth review adoption on green purchase intention using source
credibility theory. Advanced Science Letters, 22(12), 4283-4287.
Rashid, N. R. N. A. (2009). Awareness of Eco-label in Malaysia’s Green Marketing Initiative
International Journal
of Business and Management, 4 (8), 132-141.
Ricci, E. C., Banterle, A., & Stranieri, S. (2018). Trust to go green: an exploration of
consumer intentions for eco-friendly convenience food. Ecological economics, 148, 54-
65.
Ritter, A. M., Borchardt, M., Vaccaro, G. L., Pereira, G. M., & Almeida, F. (2015).
Motivations for promoting the consumption of green products in an emerging country:
Exploring attitudes of Brazilian consumers.
Journal of Cleaner Production, 106, 507–
520
Schlosser, A. E., White, T. B., & Lloyd, S. M. (2006). Converting website visitors into
buyers: how website investment increases consumer trusting beliefs and online
purchase intentions. Journal of Marketing, 70(2), 133-148
Schmuck, D., Matthes, J., & Naderer, B. (2018). Misleading Consumers with Green
Advertising? An Affect–Reason–Involvement Account
of Greenwashing Effects in
Environmental Advertising. Journal of Advertising, 47(2), 127–145.
Szabo, S., & Webster, J. (2021). Perceived Greenwashing: The Effects of Green Marketing
on Environmental and Product Perceptions. Journal of Business Ethics, 171(4), 719–
739.
Terenggana, Candra Astra, Supit, Henky, and Utami, C. W. (2013).
Effect of Value,
Consumer Trust and Attitudes Towards Intention Buy Environmental Friendly Air
Conditioners Product in South Sumatera. Social Sciences and Humanities, 4(3), 323-
335.
25520
Topal, İ., Nart, S., Akar, C., & Erkollar, A. (2020). The effect of greenwashing on online
consumer engagement:
A comparative study in France, Germany, Turkey, and the
United Kingdom. Business Strategy and the Environment, 29(2), 465-480.
Van der Heijden, H., Verhagen, T., & Creemers, M. (2003). Understanding online purchase
intentions: contributions from technology and trust perspectives. European journal of
information systems, 12(1), 41-48.
Zhang, L., Li, D., Cao, C., & Huang, S. (2018). The influence of greenwashing perception on
green purchasing intentions: The mediating role of green word-of-mouth and
moderating role of green concern. Journal of Cleaner Production, 187, 740-750.