www.utz.org
20
Suggestions for on-pack claims for tea/rooibos products
7.9
Below are some suggestions for text claims that members may use on-pack. Apart from these
suggestions, members may compose their own text claims, but these must be approved by
UTZ, and UTZ reserves the right to make the final decision about these text claims. The
footnotes refer to the 4 situations described in the figure ‘When to use which labeling logo’ in
article 7.5.
Note: If you have a tracer, do not forget to add the URL with a line inviting your consumers to
see who has grown their tea and/or rooibos.
Translations of the above suggestions into other languages are available in appendix I.
17
Situation 1 in the figure in article 7.5.
18
Situation 2 in the figure in article 7.5.
19
Situation 3 in the figure in article 7.5.
20
Situation 4 in the figure in article 7.5.
21
Only to be used in case of space restrictions.
Long
This tea/rooibos
17
OR: xx% of this tea
18
OR: The tea/rooibos in this product (e.g. ice tea)
19
OR: xx% of
the tea in this product (e.g. ice tea)
20
was grown by UTZ certified farmers who have been trained to
implement better farming practices, with respect for people and the planet. UTZ is a program and
label for sustainable farming worldwide. www.utz.org
Sustainability is important to [COMPANY/BRAND]. That is why our tea/rooibos
17
OR: xx% of this
tea
18
OR: The tea/rooibos in this product (e.g. ice tea)
19
OR: xx% of the tea in this product (e.g. ice
tea)
20
is UTZ
certified, which means it is grown with care for people and the planet.
www.utz.org
This tea/rooibos
17
OR: xx% of this tea
18
OR: The tea/rooibos in this product (e.g. ice tea)
19
OR: xx% of
the tea in this product (e.g. ice tea)
20
was grown and harvested in a sustainable way. UTZ stands for
sustainable farming and better opportunities for farmers, their families and our planet.
www.utz.org
This tea/rooibos
17
OR: xx% of this tea
18
OR: The tea/rooibos in this product (e.g. ice tea)
19
OR: xx% of
the tea in this product (e.g. ice tea)
20
is UTZ certified. UTZ certified farmers produce their tea/rooibos
with respect for people and the planet.
www.utz.org
This sustainably grown tea/rooibos
17
OR: The sustainably grown tea/rooibos in this product (e.g. ice
tea)
19
is UTZ certified. [COMPANY/BRAND] works together with UTZ to improve sustainable
farming. We aim to improve the
living conditions of farmers, workers and their families, the
conservation of nature and the protection of the environment.
www.utz.org
[COMPANY/BRAND] wants to contribute to better living and
working conditions for farmers,
workers and their families. That is why our tea/rooibos
17
OR: xx% of this tea
18
OR: the tea/rooibos in
this product (e.g. ice tea)
19
OR: xx% of the tea in this product (e.g. ice tea)
20
is UTZ certified. UTZ
certified farmers grow their tea/rooibos with respect for people and the planet.
www.utz.org
[COMPANY/BRAND] wants to contribute to a sustainable planet. UTZ certified farmers work with
respect for the environment and in harmony with nature.
www.utz.org
Medium
This tea/rooibos
17
OR: xx% of this tea
18
OR: The tea/rooibos in this product (e.g. ice tea)
19
OR: xx% of
the tea in this product (e.g. ice tea)
20
was grown by UTZ certified farmers who implement better
farming practices, with respect for people and planet.
www.utz.org
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