34
3.4.3 Observation
As an employee of the company, the researcher was also privy to observe the situation
of HR practices in place and took note of them. Her observations were further
consolidated by the responses received and transcribed from the interviews conducted.
3.5
Data analysis techniques
It is one thing collecting valid data and or information and another being able to
effectively analyze them. After data collection, the researcher transcribed interviews to
summarize the obtained information. This was to reduce
limitations of the human
memory and would allow for other researchers to go through the obtained information
to evaluate the analysis at a later date when required. Transcribing also helped in
categorizing the data and was the starting point of the analysis process.
The qualitative data techniques for interpreting the textual materials vary and therefore
the researcher used categorization scheme. It means that the empirical findings through
the interviews with perspective of the theoretical framework
were classified into
meaningful categories from which the needed analysis was drawn (Saunders at al,
2007). For that reason the researcher of this study decided to use an editing strategy
which implied deciding on the categories after having all the interviews transcribed.
After transcribing interviews, information was summarized in the empirical findings’
section in such a way so it addressed all the interview questions.
The researcher decided to include “additional information” section because even though
this information was not directly relevant to the research, it still had a strong connection
to the concept of employee work attitudes and behaviour. It could be useful for the
35
subsequent analysis since it allowed seeing the problem from
the broader perspective
and defining some other important aspects of the topic.
Chia sẻ với bạn bè của bạn: