The impact of human capital management on operational performance at the gambia national water and



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RACHEL GRACE NICOL-KEITA

 
3.4.2 Interview 
The researcher conducted personal “face-to-face” interviews. In the beginning of the 
interview meeting, the researcher introduced interviewees to the studied field of 
research, the main purpose of the interview, and its procedure. Then some unofficial but 
reassuring chat ensued to reduce the level of pre-interviewing panic and trust in 
confidentiality of response. Anonymity and confidentiality were the watch words. Most 
semi-structured interviews are recorded for clarity and maximum accuracy but in this 
case, no recording was done because interviewees were not comfortable with that. 
During interviewing, the researcher listened attentively while taking note of responses 
to questions and showing appreciation of their participation in a very interactive mood.


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3.4.3 Observation 
As an employee of the company, the researcher was also privy to observe the situation 
of HR practices in place and took note of them. Her observations were further 
consolidated by the responses received and transcribed from the interviews conducted. 
3.5 
Data analysis techniques
It is one thing collecting valid data and or information and another being able to 
effectively analyze them. After data collection, the researcher transcribed interviews to 
summarize the obtained information. This was to reduce limitations of the human 
memory and would allow for other researchers to go through the obtained information 
to evaluate the analysis at a later date when required. Transcribing also helped in 
categorizing the data and was the starting point of the analysis process.
The qualitative data techniques for interpreting the textual materials vary and therefore 
the researcher used categorization scheme. It means that the empirical findings through 
the interviews with perspective of the theoretical framework were classified into 
meaningful categories from which the needed analysis was drawn (Saunders at al, 
2007). For that reason the researcher of this study decided to use an editing strategy 
which implied deciding on the categories after having all the interviews transcribed. 
After transcribing interviews, information was summarized in the empirical findings’ 
section in such a way so it addressed all the interview questions.
The researcher decided to include “additional information” section because even though 
this information was not directly relevant to the research, it still had a strong connection 
to the concept of employee work attitudes and behaviour. It could be useful for the 


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subsequent analysis since it allowed seeing the problem from the broader perspective 
and defining some other important aspects of the topic. 

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