Factors Influencing Clothing Interest and Purchase Intention: a study of Consumers in Generation y from Malaysia and Singapore
tải về 475.41 Kb. Chế độ xem pdf
|
| Multivariate data analysis a global perspective. Upper Saddle River, NJ: Pearson
Education International. Han, H., and Ryu, K. 2009. “The roles of the physical environment, price perception, and customer satisfaction in determining customer loyalty in the restaurant industry.” Journal of Hospitality & Tourism Research 33(4): 487-510. Harrison-Walker, L. J. 2001. “The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents.” Journal of Service Research 4(1): 60-75. Hsieh, A. T., and Li, C. K. 2008. “The moderating effect of brand image on public relations perception and customer loyalty.” Marketing Intelligence & Planning 26(1): 26-42. Hung, K. H., and Li, S. Y. 2007. “The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes.” Journal of Advertising Research 47(4): 485-495. Jayasingh, S., and Eze, U. C. 2012. “Analyzing the intention to use mobile coupon and the moderating effects of price consciousness and gender.” International Journal of E- Business Research 8(1): 54-75. Kaiser, S. 1997. The social psychology of clothing (2 nd edition). New York: Fairchild Publications. Kamenidou, I., Mylonakis, J., and Nikolouli, K. 2007. “An exploratory study on the reasons for purchasing imported high fashion apparels: The case of Greece.” Journal of Fashion Marketing and Management: An International Journal 11(1): 148-160. Kawabata, H., and Rabolt, N. J. 1999. Comparison of clothing purchase behaviour between US and Japanese female university students. Journal of Consumer Studies and Home Economics 23(4): 213-223. Keller, K. L. 1993. “Conceptualizing, measuring, and managing customer-based brand equity.” Journal of Marketing 57(1): 1-22. Kiecker, P., and Cowles, D. 2002. “Interpersonal communication and personal influence on the Internet: A framework for examining online word-of-mouth.” Journal of Euromarketing 11(2): 71-88. Kim, E. Y., Knight, D., and Pelton, L. 2009. “Modeling brand equity of a US apparel brand as perceived by Generation Y consumers in the emerging Korean market.” Clothing and Textiles Research Journal 27(4): 247-258. 18 Khan, N., Hui, L. H., Chen, T. B., and Hoe, H. Y. 2016. “Impulse Buying Behaviour of Generation Y in Fashion Retail.” International Journal of Business and Management 11(1): 144. Koh, T. H., and Fang, W. C. 2012. “The effects of corporate social responsibility on purchase intention: The mediating effects of brand attachment and brand image.” Journal of Business Administration 94: 41-68. Kukar-Kinney, M., Xia, L., and Monroe, K. B. 2007. “Consumers’ perceptions of the fairness of price-matching refund policies.” Journal of Retailing, 83(3): 325-337. Kumar, A., Kim, Y. K., & Pelton, L. 2009. “Indian consumers' purchase behavior toward US versus local brands.” International Journal of Retail and Distribution Management 37(6): 510-526. Lee, M. and Burns, L. D. 1993. “Self consciousness and clothing purchase criteria of Korean and United States college women.” Clothing and Textiles Research Journal 11(4): 32- 40. levistrauss.com. 2015. Our Story. Retrieved from: http://www.levistrauss.com/our- story/#heritage-timeline Lichtenstein, D. R., Ridgway, N. M., and Netemeyer, R. G. 1993. “Price perceptions and consumer shopping behavior: a field study.” Journal of Marketing Research 30(2): 234-245. Lukavsky, J., Butler, S., and Harden, A. J. 1995. “Perceptions of an instructor: Dress and students’ characteristics.” Perceptual and Motor Skills 81(1): 231-240. Lumpkin, J. 1985. “Shopping orientation segmentation of the elderly consumer.” Journal of tải về 475.41 Kb. Chia sẻ với bạn bè của bạn:
|