Apple vs samsung products or services
High-end smartphone market segment
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- Điều hướng trang này:
- Mid-range and low-cost smartphone market segment
- Conclusion (about price)
| High-end smartphone market segment:
In 2019, Apple still dominated the global high-end smartphone market with a 52% market share, followed by Samsung (25%) and Huawei (12%). Apple has no rival in the high-end smartphone market. Southeast Asian countries are becoming potential markets to confront Apple, including Vietnam, a strong iPhone consumer market. Vietnam is considered as a potential market for high-end smartphones, because Vietnamese users use iPhone a lot, young population, technology connoisseurs, the rapid growth of the Internet, the middle class.Vietnam possesses a large population and great potential for manufacturing as well as retail, the need to be "highly positioned", the preference for using the increasingly popular use of high-end technology has boosted iPhone demand in Vietnam. Mid-range and low-cost smartphone market segment: In the mid-range and low-cost smartphone segment, Samsung leads with 44% market share, far ahead of OPPO (about 25.2% market share) and Apple (about 6% market share). Samsung has a large product portfolio and spreads across many segments in the Vietnamese smartphone market, from cheap smartphones ranging from VND 3 million to VND 50 million, 75% of Samsung's products are located in Vietnam. The price range of under VND 13 million means direct competition in the fastest growing smartphone segment in Vietnam. As a leader, instead of following trends, Samsung focuses on researching products with its own identity. Its mid-range smartphones are equally invested in devices in the high-end segment. That's why every mid-range Samsung phone has a differentiating factor. The target customers of this segment are dynamic young people who aspire to own technology devices that catch up with trends, diverse needs, and affordable prices. However, the characteristic of this segment is that customer loyalty is not high. Conclusion (about price): Unlike Apple, which focuses mostly on one or two price segments, Samsung has decided to stretch its products from low-cost to high-end. This makes it easier for Samsung to reach a wide range of users, suitable for many industries and smartphone usage goals of customers, and significantly increase sales. Samsung is strong in the mid-range segment but has some difficulty in the high-end when it has to confront the iPhone. However, covering all segments helps Samsung have a more sustainable development strategy in the Vietnamese market. tải về 115.68 Kb. Chia sẻ với bạn bè của bạn:
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