Apple vs samsung products or services
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- Điều hướng trang này:
- 2. Use genuine Apple operating system
- 3. Pricing Strategy
- 4. Product PR form has 1-0-2
| Other products
AirPods Max Apple Watch Ultra Apple also makes several other products that it categorizes as "Wearables, Home and Accessories". These products include the AirPods line of wireless headphones, Apple TV digital media players, Apple Watch smartwatches, Beats headphones and HomePod Mini smart speakers. As of the end of 2021, this broad line of products comprises about 11% of the company's revenues. Services Apple also offers a broad line of services that it earns revenue on, including advertising in the App Store and Apple News app, the AppleCare+ extended warranty plan, the iCloud+ cloud-based data storage service, payment services through the Apple Card credit card and the Apple Pay processing platform, a digital content services including Apple Books, Apple Fitness+, Apple Music, Apple News+, Apple TV+, and the iTunes Store. As of the end of 2021, services comprise about 19% of the company's revenue. Many of the services have been launched since 2019 when Apple announced it would be making a concerted effort to expand its service revenues. Since the 1980s, the Apple brand has successfully used product differentiation to separate its products from those of other electronic device manufacturers. From Macbook computers to iPods to iPhone and iPad mobile devices, Apple has employed a differentiated strategy to target a portion of the consumer market and send a powerful message that the Its products are superior to those in the market.With a product differentiation strategy, it is really a long-term effective solution for businesses in the increasingly fierce competitive market today. The success that Apple has from its product differentiation strategy is customer loyalty. And here are some highlights of this strategy:1. Product designApple has set its products apart from the competition by designing products differently. Its iPod, iPhone, and iPad technology products do not have new and outstanding features right from the early days of launch, but mainly from the design of the product. For example, Apple's iPod is not the first invented music player, that is loved because it is beautiful as a jewelry for the user or the Ipad with its luxurious, thin and light design is what makes it special people remember Apple.2. Use genuine Apple operating systemInstead of using the Windows operating system like other computer manufacturers, Apple uses the Mac operating system for their computer lines. This operating system is used by many users to become "fans" because of its elegance along with high security, ease of use and stability. This is also repeated by Apple in iPhone and iPad phones with iOS operating system. The iOS operating system with high RAM makes Apple phones and tablets run smoother than competitors using Android.3. Pricing StrategyAnother element of the product differentiation plan stems from the company's pricing strategy. Apple co-founder Steve Jobs found a way to create a product with a high price tag in proportion to its quality level while maintaining a high level of profit. The lowest priced Apple products consistently fall into the mid-range, but customers are willing to pay the price for the high quality of the user experience.4. Product PR form has 1-0-2Instead of advertising heavily for products or communication strategies on convenient mass media like other companies, Apple chose to simply PR products with a product launch and "show off" with The media and its customers have the distinction and superiority that its product offers. Along with that, thanks to the loyalty of customers and curiosity every time the company launches a new product, customers and media channels refer to Apple themselves without the company having to pay for advertising activities like other brands, others competitors. Above all, the form of viral marketing is the key to the success of the brand in the fastest and most effective way. *SAMSUNG: tải về 115.68 Kb. Chia sẻ với bạn bè của bạn:
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