456 PART VII
tOpICS FOr FUrther StUDY
The case shown in panel (b) might at first seem odd: Saul responds to an
increase in the return to saving by saving less. Yet this behavior is not as peculiar
as it might seem. We can understand it by considering the income and substitu-
tion effects of a higher interest rate.
Consider first the substitution effect. When the interest rate rises, consumption
when old becomes less costly relative to consumption when young. Therefore, the
substitution effect induces Saul to consume more when old and less when young.
In other words, the substitution effect induces Saul to save more.
Now consider the income effect. When the interest rate rises, Saul moves to a
higher indifference curve. He is now better off than he was. As long as consump-
tion in both periods consists of normal goods, he tends to want to use this increase
in well-being to enjoy higher consumption in both periods. In other words, the
income effect induces him to save less.
The result depends on both the income and substitution effects. If the substi-
tution effect of a higher interest rate is greater than the income effect, Saul saves
more. If the income effect is greater than the substitution effect, Saul saves less.
Thus, the theory of consumer choice says that an increase in the interest rate could
either encourage or discourage saving.
This ambiguous result is interesting from the standpoint of economic theory,
but it is disappointing from the standpoint of economic policy. It turns out that
an important issue in tax policy hinges in part on how saving responds to inter-
est rates. Some economists have advocated reducing the taxation of interest and
other capital income. They argue that such a policy change would raise the after-
tax interest rate that savers can earn and thereby encourage people to save more.
Other economists have argued that because of offsetting income and substitution
effects, such a tax change might not increase saving and could even reduce it.
Unfortunately, research has not led to a consensus about how interest rates affect
saving. As a result, there remains disagreement among economists about whether
changes in tax policy aimed to encourage saving would, in fact, have the intended
effect.
21-5
Conclusion: Do people really think
this Way?
The theory of consumer choice describes how people make decisions. As we have
seen, it has broad applicability. It can explain how a person chooses between pizza
and Pepsi,
work and leisure, consumption and saving, and so on.
At this point, however, you might be tempted to treat the theory of consumer
choice with some skepticism. After all, you are a consumer. You decide what to
buy every time you walk into a store. And you know that you do not decide by
writing down budget constraints and indifference curves. Doesn’t this knowledge
about your own decision making provide evidence against the theory?
The answer is no. The theory of consumer choice does not try to present a lit-
eral account of how people make decisions. It is a model. And as we first dis-
cussed in Chapter 2, models are not intended to be completely realistic.
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