Marketing Channel Strategy
tải về 5.39 Mb. Chế độ xem pdf
|
| Store Brand Challenge, Boston, MA: Harvard School Publishing.
22 See www.officedepot.com and the company’s 2016 Annual Report. 23 Ekstract, Steven (2016), “China’s rising star,” www.licensemag.com, June, 202. 24 Brzeski, Patrick (2016), “Wanda’s two steps forward and one (huge) step back,” Hollywood Reporter, 24, 18. 25 Braden, Dustin (2017), “E-tailing and the top 100,” Journal of Commerce, May 29, 14–15. 26 Zaczkiewicz, Arthur (2016), “Amazon, Wal-Mart lead top 25 e-commerce retail list,” wwd.comi, March 7. 27 Kokalitcheva, Kia (2016), “Hollar grabs $30 million to grow its ‘online dollar store’,” Fortune, November 18. 28 Chernova, Yuliya (2017), “Taking the dollar store concept online,” Wall Street Journal, June 14. 29 Beck, Norbert and David Rygl (2015), “Categorization of multiple channel retailing in multi-, cross-, and omni-channel retailing for retailers and retailing,” Journal of Retailing and Consumer Services, 27 (November), 170–178. 30 Verhoef, Peter C., P.K. Kannan, and J. Jeffrey Inman (2015), “From multi-channel retailing to omni- channel retailing: Introduction to the Special Issue on multi-channel retailing,” Journal of Retailing, 91 (2), 174–181. 31 Piotrowicz and Cuthbertson (2014), op. cit. 32 Ailawadi, Kusum and Paul W. Ferris (2017), “Managing multi- and omni-channel distribution: Metrics and research directions,” Journal of Retailing, 93 (1), 120–135. 33 Smith, Aaron (2017), “Record shares of Americans now own smartphone, have home broadband,” www.pewresearch.org/fact-tank/2017/01/12/evolution-of-technology. 34 The Consumer Barometer Survey 2014/15, www.consumerbarometer.com/en/insights/?country Code=GL. 35 Van Bruggen, Gerrit H., Kersi Antia, Sandy Jap, Reinartz Werner, and Pallas Florian (2010), “Managing marketing channel multiplicity,” Journal of Service Research, 13 (3), 331–340. 36 Flavian, Carlos, Raquel Gurrea, and Carlos Orus (2016), “Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch,” Journal of Consumer Behavior, 15 (5), 459–476. 37 Mangtani, Nitin (2017), “Why Warby Parker is the poster child for the store of the future,” Forbes, June. 38 Simonson, I. and E. Rosen (2014), “What marketers misunderstand about online reviews,” Harvard Business Review, 92 (1/2), 23–25. 39 Watson, George F. IV, Stefan Worm, Robert W. Palmatier, and Shankar Ganesan (2015), “The evolu- tion of marketing channels: Trends and research direction,” Journal of Retailing, doi.org/10.1016/j. jretai.2015.04.002. 40 Irwin, John (2016), “North Carolina denies Tesla a dealership license,” Automotive News, May 23. 41 Shen, Lucinda (2017), “The hotel industry is striking back against Airbnb,” Fortune, April 17. 42 Brynjolfsson, Erik, Yu Jeffrey Hu, and Mohammad S. Rahman (2012), “Competing in the age of omnichannel retailing,” Sloan Management Review, Summer. 43 www.en.oxforddictionaries.com/definition/ecosystem. 44 www.learnersdictionary.com/definition/ecosystem. 45 Egol, Matthew, Raju Sarma, and Naseem Sayani (2013), “Reimagining shopper marketing and building brands through omnichannel experiences,” www.strategyand.pwc.com, 4. 46 Fein, Adam J. (2016), “Top pharmaceutical distributors,” www.mdm.com/2016-top-pharmaceuticals- distributors, date retrieved August 23, 2017. 47 Cummins, Shannon, James Peltier, and Andrea Dixon (2016), “Omni-channel research framework in the context of personal selling and sales management: A review and research extensions,” Journal of Research in Interactive Marketing, 10 (1), 2–16, https://doi.org/10.1108/JRIM-12-2015-0094. The OmnI-ChAnnel eCOsysTem 35 48 Herhausen, Dennis, Jochen Binder, Marcus Schögel, and Andreas Herrmann (2015), “Integrating bricks with clicks: Retailer-level and channel-level outcomes of online–offline channel integration,” Journal of Retailing, 91 (2), 309–325. 49 Kushwaha, Tarun and Venkatesh Shankar (2013), “Are multichannel customers really more valuable? The moderating role of product category characteristics,” Journal of Marketing, 77 (4), 67–85. 50 Venkatesan, R., V. Kumar, and Nalini Ravishanker (2007), “Multichannel shopping: Causes and consequences,” Journal of Marketing, 71 (2), 114–132. 51 Mellis, Kristina, Katia Camp, Lamey Lien, and Els Breugelman (2016), “A bigger slice of the multi- channel grocery pie: When does consumers’ online channel use expand retailers’ share of wallet?” Journal of Retailing, 92 (3), 268–286. 52 Purnell, Newley and Mayumi Negeshi (2017), “Amazon, Softbank battle for one of last untapped Internet markets; many in India are shopping online for the first time,” Wall Street Journal, August 11. 53 Chopra, Arushi (2017), “Number of Internet users in India could cross 450 million by June: Report,” www.livemint.com/Industry/QWzIOYEsfQJknXhC3HiuVI/Number-of-Internet-users-in-India- 54 Verma, Sandeep (2017), “India has 28.8 million credit cards and 818 million debit cards in January 2017,” www.medianama.com/2017/03/223-india-28-8m-credit-cards-818m-debit-cards-january-2017, date retrieved August 22, 2017. 55 Jindel, Vinita (2017), “Netting buyer in India,” Journal of Commerce, February 6, 68. 56 Lunden, Ingrid (2016), “Used-car marketplace Beepi shuts down outside of CA, merges with stealth fair.com,” https://techcrunch.com/2016/12/07/used-car-marketplace-beepi-shuts-down-outside-of- ca-merges-with-stealth-fair-com, date retrieved August 23, 2017. 57 www.trendhunter.com/trends/rockar-hyundai-store, date retrieved October 26, 2018. |