The
OmnI-ChAnnel eCOsysTem
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5.
Mail Order/Catalog.
Nonstore selling through literature sent to potential
customers. Usually has a central distribution center for receiving and shipping
direct to the customer.
Examples: Land’s End, Spiegel, Fingerhut.
6.
Food Retailers.
Will buy canned and boxed
goods in truckloads to take
advantage of pricing and manufacturing rebates. Distribution centers act as
consolidators to reduce the number of trucks received at the store.
Pricing is
not required, because manufacturer bar codes are available.
Includes full lines
of groceries,
health and beauty aids, and general merchandise items. Some
food retailers have expanded into other areas, such as prescription and over-
the-counter drugs, delicatessens, and bakeries.
Examples: Publix, Safeway.
7.
Department Stores.
These stores offer a wide
variety of merchandise with
moderate depth. The product mix usually includes soft goods (clothing, lin-
ens) and hard goods (appliances, hardware, sporting equipment).
Distribution
centers act as consolidators of both soft goods and hard goods. Quick response
for apparel goods demands a direct link with manufacturer. A national basis
motivates retailers to handle their own distribution.
Examples: JCPenney, Federated Stores.
8.
Mass Merchandisers.
Similar
to department stores, except product selection
is broader and prices are usually lower.
Examples: Walmart, Kmart, Target.
9.
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