Marketing Channel Strategy
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| Support Systems, 109, 74–88.
2 Author personal experience, July–August 3, 2018. 3 Saghiri, Soorosh, Richard Wilding, Carlos Mena, and Michael Bourlakis (2017), “Toward a three- dimensional framework for omni-channel,” Journal of Business Research, 77, 53–67. 4 Author personal experience, July 22, 2018. 5 Saghiri, Wilding, Mena, and Bourlakis (2017), op. cit. 6 Bergh, Chip (2018), “The CEO of Levi Strauss on leading an iconic brand back to growth,” Harvard Business Review, 96 (4), 33–39. 7 Saghiri, Wilding, Mena, and Bourlakis (2017), op. cit. 8 Thomas, Winston (2018), “Levi Strauss stitches omnichannel with DX,” CDO Trends, www. cdotrends.com/story/13843/levi-strauss-stitches-omnichannel-dx?refresh=auto, date retrieved October 23, 2018. 9 Anonymous (2018), “As competition mounts, Starbucks tie-up with Alibaba,” The New Indian Express, August 3. 10 Pei, Li and Adam Jordan (2018), “China’s caffeine war: Fast-growing Luckin brews up a threat to Starbucks,” www.reuters.com/article/us-china-coffee-focus/chinas-caffeine-war-fast-growing- luckin-brews-up-a-threat-to-starbucks-idUSKBN1KE1C2, date retrieved July 24, 2018. 11 Horowitz, Josh (2018), “A startup challenging Starbucks in China is now worth $1 billion,” July 11, https://qz.com/1325403/luckin-coffee-startup-challenging-starbucks-in-china-worth-1-billion, date retrieved August 9, 2018. 12 Ibid. 13 TEDx (2017), “Omnichannel retail (r)evolution, Killian Wagner, TEDxHSG,” www.youtube.com/ watch?v=5SAtdSM0Trk. 14 Edelson, Sharon (2018), “The Real Real’s Rati Levesque talks omnichannel and brick-and-mortar,” Women’s Wear Daily, June 27, p. 19. 15 Whosay (2018), “What are omnichannel customers and why Walmart thinks they are the future,” January 24, www.youtube.com/watch?v=AeUKqWME1CQ. 16 Ibid. 17 “Walmart refocuses on Omnichannel,” Business Insider, February 16, 2017, www.businessinsider. com/walmart-refocuses-on-omnichannel-2017-2, date retrieved July 18, 2018. 18 Ibid. 19 Samuely, Alex (2018), “Will Walmart become the world’s largest omnichannel retailer with Jet. com deal?” www.retaildive.com/ex/mobilecommercedaily/walmart-could-become-worlds-largest- omnichannel-retailer-with-jet-com-deal, date retrieved July 18, 2018. 20 “Walmart refocuses on Omnichannel,” Business Insider, February 16, 2017, www.businessinsider. com/walmart-refocuses-on-omnichannel-2017-2, date retrieved July 18, 2018. OMNI-CHANNEL STRATEGY 361 21 Whosay (2018), op. cit. 22 Jones, Charisse (2018), “Now who’s on top? Walmart gains on Amazon as more shoppers click and buy online,” USA Today, May 17, www.usatoday.com/story/money/2018/05/17/walmart-gains- amazon-more-people-shop-online/599488002, date retrieved October 23, 2018. 23 Kim, Jae-Cheol and Se-Hak Chun (2018), “Cannibalization and competition effects on a manu- facturer’s retail channels strategies: Implications on an omni-channel business model,” Decision Support Systems, 109 (May), 5–18. 24 Ibid. 25 Verhoef, Peter C., P.K. Kannan, and J. Jeffrey Inman (2015), “From multi-channel retailing to omni- channel retailing: Introduction to the Special Issue on multi-channel retailing,” Journal of Retailing, 91 (2), 174–181. 26 Sousa, Rui and Chris Voss (2012), “The impacts of e-service quality on customer behaviour in mul- tichannel e-services,” Total Quality Management and Business Excellence, 23 (7–8), 789–806. 27 Barker, Shane (2018), “How to create your omnichannel retail strategy,” Forbes, www.forbes. com/sites/forbescoachescouncil/2018/08/03/how-to-create-your-omnichannel-retail-strategy/ #4ac109526561, date retrieved August 31, 2018. 28 Nakano, Satoshi and Fumiyo N. Kondo (2018), “Customer segmentation with purchase channels and media touchpoints using single source panel data,” Journal of Retailing and Consumer Services, 41, 142–152. 29 Saghiri, Wilding, Mena, and Bourlakis (2017), op. cit. 30 Kumar, V. and R. Venkatesan (2005), “Who are the multichannel shoppers and how do they per- form? Correlates of multichannel shopping behavior,” Journal of Interactive Marketing, 19 (2), 44–62. 31 Emrich, Oliver, Michael Paul, and Thomas Rudolph (2015), “Shopping benefits of multi-channel assortment integration and the moderating role of retailer type,” Journal of Retailing, 91 (2), 326–342. 32 Zeng, Fue, Xiaomeng Liu, and Yuchi Zhang (2016), “How to make the most of omnichannel retailing,” tải về 5.39 Mb. Chia sẻ với bạn bè của bạn:
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