Marketing Channel Strategy
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| Acknowledgments
Robert Palmatier thanks his colleagues and doctoral students whose insights into sales and marketing have helped inform this book in multiple ways: Denni Arli, Todd Arnold, Joshua T. Beck, Abhishek Borah, Daniel Claro, Andrew Crecelius, Eric Fang, Gabe Gonzalez, Srinath Gopalakrishna, Dhruv Grewal, Rajdeep Grewal, Colleen Harmeling, Conor Henderson, Mark B. Houston, Brett Josephson, Vamsi Kanuri, Frank R. Kardes, Jisu J. Kim, Irina V. Kozlenkova, Justin Lawrence, Ju-Yeon Lee, Kelly Martin, Jordan Moffett, Stephen Samaha, Lisa K. Scheer, Hari Sridhar, Jan- Benedict E.M. Steenkamp, Park Thaichon, George Watson, Scott Weaven, Stefan Worm, and Jonathan Zhang. His debt to past MBA, EMBA, and PhD students is vast; they were key in developing many of the insights in this book. He is also extremely grateful to Charles and Gwen Lillis for their past support of the Foster Business School and his research, which helped make this book possible. All of the authors extend their appreciation to Elisabeth Nevins for editing and often rewriting the chapters to enhance the readability of this book. Finally, Rob acknowledges the sup- port and love of his daughter, Alexandra, which have made this effort worthwhile. Eugene Sivadas thanks Rob Palmatier for inviting him to join this intellectual journey and also acknowledges the extraordinary contributions of those who con- tributed to previous editions of this book. He thanks F. Robert Dwyer for introducing him to the world of marketing channels and direct marketing—little realizing that it would become the foundation for an omni-channel worldview. Eugene also thanks Raj Mehta for initiating him into the world of Internet marketing in the mid-1990s. He appreciates the insights of his many coauthors and countless students who have shaped his thinking and thanks his colleagues at the University of Washington Tacoma for their support. Eugene acknowledges the assistance of students Phoebe Stoican, Tina Van, John Bates, Jr., McKenzie Krause, and Kouga Brennan Rollins. Eugene acknowledges the support and love of his parents, wife Amanda, and sons Neal and Jay. Louis Stern acknowledges the support, encouragement, and friendship of his Northwestern University marketing department colleagues over a long period of time; they have never wavered in their enthusiasm for his work. He is especially ACkNOwlEdgmENts xxviii grateful to Anne Coughlan, who shouldered a number of revisions of the text, along with his dear, late friend, Erin Anderson of INSEAD. His greatest debt, however, is owed to his doctoral students at Northwestern and Ohio State universities (one of whom, Adel El-Ansary, has been his coauthor on this text for more than 30 years), who kept him current, intellectually stimulated, and enthusiastic throughout his career. And his appreciation of Rob Palmatier and Eugene Sivadas is unbounded, for keeping this text alive for future generations of students who find the study of marketing channels fascinating, challenging, and rewarding. Adel El-Ansary acknowledges the intellectual exchange and friendship of faculty colleagues of the Inter-organizational and Relationship Marketing Special Interest Groups, Academic Division of the American Marketing Association, and the Board of Governance, Distinguished Fellows, and Leadership Group of the Academy of Marketing Science. His greatest debt is owed to his mentors at Ohio State University: the late William R. Davidson and the late Robert Bartels fueled his interest in the study of marketing; Lou Stern sparked his interest in marketing channels, leading to a lifetime of intellectual inquiry and partnership on this text. Rob Palmatier is a leader in the field. His taking charge, commencing with the Eighth Edition of Marketing Channel Strategy, has extended the life of the brand and ensures that future generations of students will be informed of the importance of the role of channels in marketing and society. Finally, we are indebted to the vast number of authors whose work we cite throughout this text. Without their efforts, we could not have written this book. Robert W. Palmatier, Seattle, Washington Eugene Sivadas, Tacoma, Washington Louis W. Stern, Evanston, Illinois Adel I. El-Ansary, Jacksonville, Florida |