National economics university



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Assignment Brief GBE A2.1 2022

Unit Learning Outcomes:

LO3: Evaluate how operating in a global market influences an organization’s structure, culture and functions
LO4: Evaluate the influence of globalization on organizational decision making and strategy




Assignment Brief and Guidance:



In today’s globally competitive business environment trade disputes, political uncertainty, economic crises can all determine where companies operate. Corporations have to decide where to invest. Currently many companies are making strategic decisions on their investments in China and whether to continue to invest there, move to other locations or, if possible, return to their respective country.


Your assignment is to use the same company in Assignment A1.1 and write about the two tasks below:



  1. Write a report to evaluate how operating in a global market influences an organization's structure, culture and functions.

  • How does the global market influence organizations in the context of McKinsey 7S model of organizational structure?

  • Using Hofstede's Dimensions of Culture demonstrate how national cultural differences have an influence upon organizations.

  • Critically evaluate the influence of ethical and sustainable practices impacting an organization in today’s international markets.

  • Critically evaluate global market influences in application to appropriate theories and models relating to organisational structure and culture.



  1. Write a report to evaluate the influence of globalization on organizational decision-making and strategy.

  • International expansion strategies and strategic decision-making in relation to risk and diversification.

  • The impact of barriers to international trade upon decision-making and strategy.

  • Critically evaluate the key barriers in doing business internationally and make recommendations on how they can be overcome.

  • Critique strategies that can be adopted by organizations operating in a global business environment, making valid and justified recommendations of how they should adapt their organizational structure and decision-making processes.



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