5
the speaker would have said so. Taken together, these statement amount to
Harry got no more than a fine. As
you can see, the reason is the same for all of these. Once the implicature and what is said are taken together,
they satisfy the maxim of quantity.
The maxim of relation is perhaps the hardest maxim to single out because it figures into almost every
utterance. Relevance is often assumed and left unspoken.
(16)
Relation Implicatures
a.
Pass the salt
+> Pass the salt now
b. A: Can you tell me the time?
B: Well, the milkman has come
+> The time now is after the time the milkman arrived
In (16a), the utterance is in the imperative so it has no contrast between present and past tense. The
speaker has made a request but has not signaled when he wishes the salt. On a literal level, the speaker is not
observing the maxim of relation but the addressee assumes that on a deeper level he is. The addressee infers
that the request is relates to the here and now. The implicature is therefore pass the salt now. In (16b), A asks
the time. B’s reply is not literally relevant to the question. A assumes be is cooperating and being relevant. A
infers that B is relating the time at which the milkman came to the current time. The implicature is thus that
the time now is after the time the milkman arrived. [Please don’t assume this is the only implicature—there is
nothing to prevent one utterance from resulting in several implicatures.]
Lastly, manner implicatures have to do with the form of the utterance. The maxim of manner requires
that an utterance be perspicuous. When the speaker does not observe this maxim, his utterance is obscure or
ambiguous or disorderly and this is intended to convey an implicit meaning.
(17)
Manner Implicatures
A: How do I get into you apartment?
B:
Walk up to the front door, turn the door handle clockwise as far as it will go, and then pull gently
towards you.
+> Pay particular attention and care to each step of the instructions I’ve given you
In (17), A asks a question and B’s literal reply is complicated. At the literal level, B does not appear
to be observing the maxim of manner—a simple reply lie
open the front door would have sufficed. But A
assumes that B is being cooperative and following the maxim of manner. B could have just said
open the front
door but he didn’t, so the added detail must be necessary. In other words, B was being as perspicuous as he
could be. And so A infers that B’s elaborate details are somehow important.
Here’s a more complicated example.
(18)
a. A: Where’s Bill?
X: He’s at Sue house.
b. A: Where’s Bill?
Y: There’s a yellow VW outside Sue’s house
+> Bill might be at Sue’s house
6
In (18a), A asks a question and X fully answers A’s question. End of story. In (18b), A asks the same
question but Y’s reply is not literally relevant to the question. Nevertheless, A assumes Y is cooperating and
observing the maxim of relation. So, A infers that Y’s answer is relevant to Bill’s whereabouts, the location of
the yellow VW (outside Sue’s house) is related Bill’s location. Second, A assumes Y is observing the maxim
of quality. So, A infers that Y does not believe or have enough evidence to state that Bill is outside of Sue’s
house. Finally, A assumes that Y is observing the maxim of quantity. Since Y used the less informative phrase
a yellow VW rather than the more informative phrase
Bill’s yellow VW, A infers that Y does not know that the
VW is Bill’s. Taken together, the implicature is that Y thinks Bill might be at Sue’s house.
The following is a general outline for working out conversational implicatures. This is different from what I
presented in class. It is more streamlined and should be easier to work with.
(19)
Mechanics of Implicatures
i.
The speaker has said that p
ii. If by saying p, the speaker does not appear to be observing the maxims, literally, the addressee
nevertheless assumes the speaker is observing the maxims
iii. For S to say that p and be indeed observing the maxims, S must think q
iv. S has done nothing to stop the addressee from inferring that q
v. Therefore S intends the addressee to infer that q, and so in saying that p has implicated q.
4. Hedges and Flouting (Supplemental)
There is a way for the speaker to tactfully opt out of a maxim using a special word or phrase called a
hedge.
These hedges are used to signal the addressee not to read anything into the speaker’s disregard of one of the
maxims. Using a hedge, the speaker effectively says he is not implicating q.
(20)
Hedge — a phrase that eliminates or at least mitigates one of the maxims.
a.
Quantity
As far as I know; I’m not sure if this is true, but…; I may be wrong, but… .
b.
Quality
As you probably already know; I can’t say any more; I probably don’t need to say
this, but… .
c.
Relation
Oh, by the way; I’m not sure if this is relevant, but...; I don’t want to change the
subject, but… .
d. Manner:
I’m not sure if this is clear, but…; I don’t know if this makes sense, but…; This may
be a bit tedious, but….
There is another way in which the speaker can signal to the addressee that he is going to ignore a maxim. It is
called a
flout and it too carries a conversational implicature, sometimes called a conversational implicature
F
.
Flouting a maxim is typically done by uttering something absurdly false, wholly uninformative, completely
irrelevant, or abstruse so that the addressee understands the speaker is implying something entirely different.
This is how metaphors get resolved.
7
(21)
Flouting
A speaker who makes it clear that they are not following the conversational maxims is said to be
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