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The Maxims of Relation
Be relevant
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The Maxims of Manner
i. Avoid obscurity of expression
ii.
Avoid ambiguity
iii. Be brief (avoid unnecessary prolixity)
iv. Be orderly
Following the cooperative principle and its maxims ensures that in an exchange, the right amount of
information is provided and that the exchange is conducted in a truthful, relevant, perspicuous fashion. The
theory is abbreviated in (11).
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Grice’s Theory of Conversational Implicatures (abridged)
i.
The Cooperative Principle
ii.
The Maxims of Conversation
Quality
Try to make your contribution one that is true
Quantity
Make your contribution as informative and no more so than is required.
Relation
Be relevant
Manner
Be perspicuous
In a conversation, the speaker may do one of four things with regards to the cooperative principle and
the maxims. These are listed in (12).
(12)
i.
The speaker may
observe the maxims—this is the default assumption.
ii.
The speaker may
opt out of a maxim by using a phrase that eliminates or mitigates the effect
of the maxims and signals this to the addressee—this phrase is called a
hedge.
iii.
The speaker may
flout a maxim, to the full knowledge of the addressee
iv.
The speaker may
violate a maxim, e.g., lie.
If the speaker chooses to do the last, (12iv), he is ignoring the cooperative principle without giving
the addressee a cue that he is doing so. We will ignore this altogether as it is impossible to predict anything
from it and so no systematic analysis can result from it. The remaining three are of interest, especially (12i).
In particular, Grice’s theory relies on a fundamental assumption in (13).
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Fundamental Assumption
It is assumed that at some level, the speaker is always observing the cooperative principle, even if this
is not evident from what is literally said, i.e., what is literally said does not coincide with the maxims.
Observing the maxims at a non-literal level triggers a standard conversational implicature, sometimes
called a conversational implicature
O
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This just means that if the addressee assumes the speaker is following the maxims, but that this is not
evident at a literal level, then the addressee infers additional meaning (in the form of an implicature) to make
up the difference. In other words, what is literally said + the implicature together satisfy the maxims.
3. Examples of Standard Implicatures
Before continuing, here are some examples of conversational implicatures. I’ll start with the implicature that
are arise because of the maxim of quality.
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