Market and technical knowledge may give rise to future economic benefits.
An entity controls those benefits if, for example,
the knowledge is protected
by legal rights such as copyrights, a restraint of trade agreement (where
permitted) or by a legal duty on employees to maintain confidentiality.
An entity may have a team of skilled staff and may be able to identify
incremental staff skills leading to future economic benefits from training. The
entity may also expect that the staff will continue to make their skills
available to the entity. However, an entity usually has insufficient control over
the expected future economic benefits arising from a team of skilled staff and
from training for these items to meet the definition of an intangible asset. For
a
similar reason, specific management or technical talent is unlikely to meet
the definition of an intangible asset, unless it is protected by legal rights to
use it and to obtain the future economic benefits expected from it, and it also
meets the other parts of the definition.
An entity may have a portfolio of customers
or a market share and expect
that, because of its efforts in building customer relationships and loyalty, the
customers will continue to trade with the entity. However, in the absence of
legal rights to protect, or other ways to control, the relationships with
customers or the loyalty
of the customers to the entity, the entity usually has
insufficient control over the expected economic benefits from customer
relationships and loyalty for such items (eg portfolio of customers, market
shares, customer relationships and customer loyalty) to meet the definition of
intangible assets. In the absence of legal
rights to protect customer
relationships, exchange transactions for the same or similar non‑contractual
customer relationships (other than as part of a business combination) provide
evidence that the entity is nonetheless able to control the expected future
economic benefits flowing from the customer relationships. Because such
exchange transactions also provide evidence that the customer relationships
are separable, those customer relationships
meet the definition of an
intangible asset.
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