The OmnI-ChAnnel eCOsysTem
27
12.
Hypermarket.
A very large food and general merchandise
store with at least
100,000 square feet of space. Although these stores typically devote as much
as 75 percent of their selling area to general merchandise,
the food-to-general
merchandise sales ratio typically is 60/40.
Examples: Auchan, Carrefour, Fred Meyer.
Service Provider-Based Channel Formats
1.
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