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DOI:
https://doi.org/10.33258/birci.v5i3.6598
25508
The Effect of Greenwashing, Green Word of Mouth, Green Trust
and Attitude towards Green Products on Green Purchase
Intention
Mayumi Kris Ghassani
1
, Nadhiv Arifata Rahman
2
, Trisha Geraldine
3
, Ina Agustini
Murwani
4
1,2,3,4
Binus Business School, Indonesia
trisha.geraldine@binus.ac.id
,
mayumi.ghassani@binus.ac.id
,
nadhiv.rahman@binus.ac.id
,
imurwani@binus.edu
I. Introduction
The SDGs are a movement that is being drafted for sustainable development that has
been determined by the United Nations. The purpose of holding the SDGs is for the
development of human safety and the planet earth. of the 17 topics raised. Along with the
SDG program carried out
by Indonesia in recent years, Indonesia is trying to reduce the
existing solid waste that has not been treated. point number 12
of SDG is responsible for
consumption and production. Because of that, companies must
prioritize environmental
protection and according to Chan (2013). At this point, it is mentioned
that we must start
paying attention to sustainable waste management. People are also becoming more
concerned about the effects of climate change, so they do more eco-friendly things in their
daily lives and look for "green" products and services that help the environment. This
shifting consumer preference has created a powerful incentive
for businesses to develop
green strategies and incorporate them into their goods and services (Chang et al., 2020).