Marketing Channel Strategy
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| Harvard Business Review, July/August, 22.
33 Ibid. 34 Bianchi, Raffaela, Michal Cermak, and Ondrej Dusek (2016), “More than digital plus tradi- tional: A truly omnichannel customer experience,” McKinsey Quarterly, July, www.mckinsey.com/ business-functions/operations/our-insights/more-than-digital-plus-traditional-a-truly-omnichannel- customer#0, date retrieved August 22, 2018. 35 www.targetmarketingmag.com/article/new-research-omnichannel-marketing-the-key-customer- experience/all, date retrieved August 22, 2018. 36 Payne, Liz Manser, Victor Barger, and James Peltier (2017), “Omni-channel marketing, integrated marketing communications, and consumer engagement: A research agenda,” Journal of Research in Interactive Marketing, 11 (2), 185–197. 37 Rodriguez, Bernardo (2018), “Putting customer experience at the center of digital transformation,” MIT Sloan Management Review, July 3. 38 Kumar, Raj, Tim Lange, and Patrik Silen (2017), “Building omnichannel excellence,” McKinsey Quarterly, April. 39 Columbia Business School (2015), “The future of omni-channel retail: Emily Culp of Rebecca Minkoff,” May 15, www.youtube.com/watch?v=IR6wGM_WAvk. 40 Bell, David R., Santiago Gallino, and Antonio Moreno (2018), “The store is dead: Long live the store,” MIT Sloan Management Review, 59 (3), 59–66. 41 Ibid. 42 www.mytotalretail.com/article/must-have-strategies-and-technologies-for-omnichannel-retailers, date retrieved August 23, 2018. 43 Ibid. 44 www.beckershospitalreview.com/healthcare-information-technology/how-to-provide-an- 45 Ibid. OMNI-CHANNEL STRATEGY 362 46 Piotrowicz, Wojciech and Richard Cuthbertson (2014), “Introduction to the Special Issue: Information technology in retail: Toward omnichannel retailing,” International Journal of Electronic Commerce, 18 (4), 5–16. 47 Ibid. 48 Brynjolfsson, Erik, Yu Jeffrey Hu, and Mohammad S. Rahman (2013), “Competing in the age of omnichannel retailing,” MIT Sloan Management Review, 54 (4), 23–29. 49 Edelman, David C. and Marc Singer (2015), “Competing on customer journeys,” Harvard Business Review, 93 (11), 88–100. 50 Ibid. 51 Packaged Facts (2017), “Amazon strategies and the Amazon shopper,” marketresearch.com academic, date retrieved August 29, 2018. 52 www.lorealparisusa.com/products/makeup/shop-all-products.aspx?size=21&page=6, date retrieved August 28, 2018. 53 Edelman and Singer (2015), op. cit. 54 www.lorealparisusa.com/beauty-magazine/makeup/makeup-looks/makeupgenius-changes- makeup-application-forever.aspx, date retrieved August 29, 2018. 55 Piotrowicz and Cuthbertson (2014), op. cit. 56 Brynjolfsson, Hu, and Rahman (2013), op. cit. 57 Harpaz, Joe (2015), “Will Jet.com’s ‘smart cart’ disrupt ecommerce?” Forbes, www.forbes.com/sites/ joeharpaz/2015/08/05/will-jet-coms-smart-cart-disrupt-ecommerce/#4134eb8c34d0, date retrieved August 29, 2018. 58 Sheehan, Alexandra (2018), “How to centralize your inventory and 3 benefits for making the switch,” www.shopify.com/retail/how-to-centralize-your-inventory, date retrieved August 24, 2018. 59 Ibid. 60 https://risnews.com/vitamin-shoppe-adds-omnichannel-subscription-services, date retrieved August 29, 2018. 61 Morrissey, Ryan, Klaus Stricker, Raymond Tsang, and Eric Zayer (2017), “The future of car sales is omnichannel,” www.bain.com/insights/the-future-of-car-sales-is-omnichannel, date retrieved August 30, 2018. 62 www2.deloitte.com/us/en/pages/manufacturing/articles/foundation-of-future-automotive- 63 www.whisbi.com/info/omnichannel/solution/customer/seamless/car, date retrieved August 30, 2018. 64 www.magestore.com/omnichannel-kpis, date retrieved September 4, 2018. 65 www.digitalcommerce360.com/2017/12/08/home-depot-spend-5-4-billion-sharpen-omnichannel- strategy, date retrieved September 4, 2018. 66 www.businessinsider.com/home-depot-ups-omnichannel-strategy-2017-12, date retrieved September 4, 2018. 67 Ibid. 68 Ibid. 69 https://channelsignal.com/blog/home-depot-took-omni-channel-retailing-straight-to-the- bank-in-2016, date retrieved September 4, 2018. |