Crafting customer insight: What we can learn from the revival of the vinyl record

Document Outline

• Crafting customer insight: What we can learn from the revival of the vinyl record
  • 1. “The times they are a-changin’”
  • 2. “Paint it black”: How big is vinyl today?
    • 2.1. How our headphones reached into the clouds
    • 3. Feeling the rhythm: Using consumers’ reactions as road signs
    • 3.1. Tension #1: Control vs. agency
      • 3.1.1. Enable your customer to participate
      • 3.1.2. Enable your customer to detach
    • 3.2. Tension #2: Efficiency vs. commitment
      • 3.2.1. Enable your customer to make an effort
      • 3.2.2. Enable your customer to self-improve
    • 3.3. Tension #3: Predictability vs. creativity
      • 3.3.1. Diversify and personalize
      • 3.3.2. Facilitate co-creation
    • 3.4. Tension #4: Calculability vs. quality
      • 3.4.1. Contextualize your product
      • 3.4.2. Be transparent
  • 4. Staying in tune with the customer
    • 4.1. Reflection in crisis
    • 4.2. Electrical resonance
    • 4.3. Like more than money in the bank
  • 5. Moving forward with a craft mindset
  • Acknowledgment
  • References