Abdalrahman. M. (2019). Consumer Behavior Toward Modern Food Products and Trends
81
Mednarodno inovativno poslovanje = Journal of Innovative Business and Management 11(2), 77-, DOI: 10.32015/JIMB/2019-11-2-9
institutions are trusted, the technology is not considered risky. Also, other research suggest that consumers
will trust
the GM food and be more confident about its safety when they expected a larger net benefit and there be more strict
regulations. In addition, there is still other factors that could affecting consumer attitudes toward GM food either in a
positive or negative direction as individual values, demographic attributes, moral and ethical considerations and socio-
economic attributes (Costa‐Font and Gil, 2012; Scott et al., 2018).
Individuals can be categorized according to their attitudes toward GM food into three main groups, the first group is
the pessimistic group or anti-GM food group, the second group is risk-tolerant or information searchers group; and
finally, the optimistic group or GM-accepters (Costa‐Font and Gil, 2012).
Chia sẻ với bạn bè của bạn: