4. Conclusion In conclusion, this study shows different directions of consumers attitudes toward modern food consumption patterns
especially for sustainable food consumption, consumption of organic foods and GM foods. In the case of sustainable
food consumption there are three main factors that could affect consumer attitudes which are personal values,
perceived barriers, and consumer confidence in information. However, even that consumers may show a positive
attitude toward food products characterized by sustainability attributes, there are still many factors that limit their
ability to transform their attitudes into real purchasing behaviour. However, the expansion of sustainability and
environmentally trends, consumption patterns toward organic foods also expands where the food non-sensory
attributes as personal health and pursuit of life equilibrium become more important for consumers when taking their
decisions. The study shows that the main factors that affect consumers attitudes toward organic foods are
environmental friendliness, care for animal health, and personal wellbeing, subjective norms, marketing
communications, environmental consciousness, health realization, and price perception.
Also, regarding consumers attitudes toward GM food consumption, the study shows that people will more accept
genetic engineering science if they can better understand the technology and its benefits and risks, and if they feel
that they are protected and consuming such a product is safe for their health, in addition other factors as demographic
attitudes, moral and ethical issues show some effect on consumers attitudes toward GM food.
Note:Some parts of the paper have been presented at the 3
International Scientific Conference - EMAN 2019.
References 1. Annunziata, A. & Scarpato, D. (2014). Factors affecting consumer attitudes towards food products with sustainable
attributes. Agricultural Economics / Zemedelska Ekonomika, 60, 353-363.
2. Barański, M., Rempelos, L., Iversen, P. O. & Leifert, C. (2017). Effects of organic food consumption on human health;
the jury is still out! Food & Nutrition Research, 61, 1287333.
3. Cecchini, L., Torquati, B. & Chiorri, M. (2018). Sustainable agri-food products: A review of consumer preference
studies through experimental economics. Agricultural Economics / Zemedelska Ekonomika, 64, 554-565.
4. Cerri, J., Testa, F. & Rizzi, F. (2018). The more I care, the less I will listen to you: How information, environmental
concern and ethical production influence consumers' attitudes and the purchasing of sustainable products. Journal of Cleaner Production, 175, 343-353.
5. Chu, K. M. (2018). Mediating Influences of Attitude on Internal and External Factors Influencing Consumers'
Intention to Purchase Organic Foods in China.
6. Costa‐Font, M. & Gil, J. M. (2012). Meta‐attitudes and the local formation of consumer judgments towards
genetically modified food. British Food Journal, 114, 1463-1485.
7. Ditlevsen, K., Sandøe, P. & Lassen, J. (2019) .Healthy food is nutritious, but organic food is healthy because it is
pure: The negotiation of healthy food choices by Danish consumers of organic food. Food Quality and Preference, 71, 46-53.
8. Kolodinsky, J. & Lusk, J. L. (2018). Mandatory labels can improve attitudes toward genetically engineered food.
Science Advances, 4, eaaq1413-eaaq1413.
Abdalrahman. M. (2019). Consumer Behavior Toward Modern Food Products and Trends
Mednarodno inovativno poslovanje = Journal of Innovative Business and Management 11(2), 77-, DOI: 10.32015/JIMB/2019-11-2-9
9. Kumar, N. & Ray, S. (2018). Attitude towards soft drinks and its consumption pattern: a study of Gen Y consumers
of India. British Food Journal, 120, 355-366.
10. Larson, R. B. (2018).Examining consumer attitudes toward genetically modified and organic foods. British Food