Danh mục sách ngoại văn (Sách tặng từ Quỹ Châu Á)



tải về 5.97 Mb.
trang457/540
Chuyển đổi dữ liệu07.07.2016
Kích5.97 Mb.
1   ...   453   454   455   456   457   458   459   460   ...   540

659.20968


5509. Tác giả chính: Chris Skinner
Nhan đề: The handbook of public relations / Chris Skinner & Llew von Essen
Số phân loại : 659.20968 C313; Đặc điểm vật lý: 398 p. : ill. ; 23 cm
Tác giả khác: Llew von Essen
     *Tóm tắt : This authoritative textbook on the practice of public relations in Southern Africa has been thoroughly revised and updated to reflect the most recent trends and developments in public relations. Expanded discussions have been included on such topics as the multicultural nature of South African society, ethics in public relations and promotional strategies. The application of modern technology is dealt with in depth, and includes such issues as compiling a research brief and planning and presentation using the latest technology. New case studies such as those on the National Lottery and the Arrive Alive campaign have been added. Existing case studies have been updated to expose students to relevant and current public relations issues. Extensive and comprehensive checklists and protocol guidelines are included, making this an indispensable reference for students      .

5510. Nhan đề: Handbook of public relations / Skinner ... [et al.]


Số phân loại : 659.20968 S312; Đặc điểm vật lý: 399 p. : ill., forms ; 24 cm
     *Tóm tắt : The updated eighth edition of Handbook of Public Relations will maintain its successes by providing current, relevant and topical PR case studies with up-to-date developments in the industry. The author team is now more extended. The participation of Mr Sej Motau, joining the author team, is crucial to the success of this book. He is a well-respected corporate practitioner in South Africa from Daimler Chrysler, a former president of PRISA, the Institute for Public Relations and Communications Management in Southern Africa, and now the current president of the Global Alliance. The material is current and reflects the changes in the profession at local, national, regional and international level. Ancillary material will include an Instructor's Manual and PowerPoint slides      .

5511. Tác giả chính: Chris Skinner


Nhan đề: The handbook of public relations / Chris Skinner & Llew von Essen
Số phân loại : 659.20968 C313; Đặc điểm vật lý: 398 p. : ill. ; 23 cm
Tác giả khác: Llew von Essen
     *Tóm tắt : This authoritative textbook on the practice of public relations in Southern Africa has been thoroughly revised and updated to reflect the most recent trends and developments in public relations. Expanded discussions have been included on such topics as the multicultural nature of South African society, ethics in public relations and promotional strategies. The application of modern technology is dealt with in depth, and includes such issues as compiling a research brief and planning and presentation using the latest technology. New case studies such as those on the National Lottery and the Arrive Alive campaign have been added. Existing case studies have been updated to expose students to relevant and current public relations issues. Extensive and comprehensive checklists and protocol guidelines are included, making this an indispensable reference for students      .

660.092


5512. Tác giả chính: Mary Joseph
Nhan đề: Scientists of the world : Alfred Nobel / Mary Joseph
Số phân loại : 660.092 J83; Đặc điểm vật lý: 48Tr : Minh họa ; 17 cm
     *Tóm tắt :      .

660.28


5513. Tác giả chính: Ian S. Metcalfe
Nhan đề: Chemical reaction engineering : a first course / Ian S. Metcalfe
Số phân loại : 660.28 I301; Đặc điểm vật lý: 91 p. : ill. ; 25 cm
     *Tóm tắt : This compact yet comprehensive book covers the material required for a basic understanding of chemical reaction engineering. The principles of reaction engineering are simply and clearly presented, and illustrative problems are used to demonstrate how these principles are practically applied. Further problems with solutions are also supplied. An ideal self-study guide for interested readers, this work is also useful for engineers and scientists from other disciplines interested in acquiring some knowledge of reaction engineering      .

660.280


5514. Tác giả chính: Ajay Ray
Nhan đề: Mathematical Methods in Chemical & Environmental Engineering / Ajay Ray; Santosh Gupta
Số phân loại : 660.280 A103; Đặc điểm vật lý: 509 p. : 28 cm
     *Tóm tắt : This comprehensive book covers a broad selection of mathematical topics that are essential for a modern chemical/environmental engineer. It features a blend of analytical and numerical techniques for solving problems in diverse areas, such as, heat and mass transfer, thermodynamics, fluid mechanics, reaction engineering, transport phenomena, and process systems engineering. This new text emphasizes problem-solving, and deals extensively with methods for solving systems of linear and non-linear algebraic equations, systems of linear and non-linear ordinary and partial differential equations. Students in chemical and environmental engineering would find this book useful for their undergraduate and post-graduate courses. It can also be used as a reference book for research students involved in computational work, or even as a text in other related engineering areas involving computational activities and analytical concepts      .

5515. Tác giả chính: Ajay Ray


Nhan đề: Mathematical Methods in Chemical & Environmental Engineering / Ajay Ray; Santosh Gupta
Số phân loại : 660.280 A103; Đặc điểm vật lý: 509 p. : 28 cm
     *Tóm tắt : This comprehensive book covers a broad selection of mathematical topics that are essential for a modern chemical/environmental engineer. It features a blend of analytical and numerical techniques for solving problems in diverse areas, such as, heat and mass transfer, thermodynamics, fluid mechanics, reaction engineering, transport phenomena, and process systems engineering. This new text emphasizes problem-solving, and deals extensively with methods for solving systems of linear and non-linear algebraic equations, systems of linear and non-linear ordinary and partial differential equations. Students in chemical and environmental engineering would find this book useful for their undergraduate and post-graduate courses. It can also be used as a reference book for research students involved in computational work, or even as a text in other related engineering areas involving computational activities and analytical concepts      .



1   ...   453   454   455   456   457   458   459   460   ...   540


Cơ sở dữ liệu được bảo vệ bởi bản quyền ©hocday.com 2019
được sử dụng cho việc quản lý

    Quê hương