Danh mục sách ngoại văn (Sách tặng từ Quỹ Châu Á)



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658.848


5476. Tác giả chính: Alan M. Rugman
Nhan đề: The Oxford handbook of international business / Alan M. Rugman and Thomas L. Brewer
Số phân loại : 658.848 A103; Đặc điểm vật lý: xviii, 877Tr ; 26 cm
     *Tóm tắt : The Handbook comprises 28 original chapters from the world's leading scholars in the field. United, these reflect both the present structure of the field and the major intellectual issues of current and likely future interest      .

5477. Tác giả chính: Subhash C. Jain


Nhan đề: International marketing cases / Subhash C. Jain
Số phân loại : 658.848 S505; Đặc điểm vật lý: 192 p. : ill. ; 26 cm
     *Tóm tắt : International Marketing Cases thoroughly examines important topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.      .

5478. Tác giả chính: Subhash C. Jain


Nhan đề: International marketing cases / Subhash C. Jain
Số phân loại : 658.848 S505; Đặc điểm vật lý: viii, 192 p. : ill. ; 26 cm
     *Tóm tắt : This study examines topics of international marketing and how they relate to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a world perspective with illustrations and examples relating to Third World countries as well      .

658.85


5479. Tác giả chính: Danielle Kennedy
Nhan đề: Seven figure selling : proven secrets to success from top sales professionals / Danielle Kennedy
Số phân loại : 658.85 D107; Đặc điểm vật lý: xii, 223 p. ; 22 cm
     *Tóm tắt : The text is designed for current sales professionals that want to take their career, results and income to the next level. Danielle Kennedy, a nationally recognized saleswoman, talks to the best salespeople nationwide to learn their secrets of the trade and pass this information onto her readers      .

658.87


5480. Tác giả chính: Patrick M. Dunne
Nhan đề: Retailing / Patrick M. Dunne, Robert F. Lusch
Số phân loại : 658.87 P110; Đặc điểm vật lý: xxvi, 550 p. : col. ill. ; 26 cm
Tác giả khác: Robert F. Lusch
     *Tóm tắt : Perspective on retailing, Retail strategic planning and operation management, Retail customers, Evaluating the competition in retailing...      .

5481. Tác giả chính: Patrick M. Dunne


Nhan đề: Retailing / Patrick M. Dunne, Robert F. Lusch, David A. Griffith
Số phân loại : 658.87 P110; Đặc điểm vật lý: xxvi, 594 p. : ill. ;   26 cm
     *Tóm tắt :      .

5482. Tác giả chính: A. Coskun Samli


Nhan đề: Up against the retail giants : targeting weakness, gaining an edge / A. Coskun Samli
Số phân loại : 658.87 C434; Đặc điểm vật lý: xxv, 194 p. : ill. ; 24 cm
     *Tóm tắt : Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance      .

5483. Tác giả chính: Robert Justis


Nhan đề: Franchising / Robert Justis, Richard Judd
Số phân loại : 658.87 J521; Đặc điểm vật lý: 1 v. (various pagings) : ill., forms ; 28 cm
Tác giả khác: Richard Judd
     *Tóm tắt : Franchising, 3e provides an overall evaluation of the world of franchising. First, students learn a comprehensive review of how to start and manage a franchising system Â- how to become a franchisor. In addition the book provides a look inside how the franchisee can chose and develop a single franchise unit. This book is an all-inclusive look at franchising and it helps anyone who wants to work in a franchising business      .

5484. Tác giả chính: Piyush Kumar Sinha


Nhan đề: Managing Retailing / Piyush Kumar Sinha, Dwarika Prasad Uniyal
Số phân loại : 658.87 S312; Đặc điểm vật lý: 543 tr. : ill. ; 25 cm
Tác giả khác: Dwarika Prasad Uniyal
     *Tóm tắt : Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage      .

658.8700785


5485. Tác giả chính: Karen Rhodes
Nhan đề: Media mart : a computer activities flow of work simulation / Karen Rhodes, Kim Sempe, John Steffee
Số phân loại : 658.8700785 K109; Đặc điểm vật lý: xi, 77 p. : ill. ; 28 cm
Tác giả khác: Kim Sempe, John Steffee
     *Tóm tắt : This is a generic computer applications simulation containing 36 different jobs that focus on using integrated, advanced activities for word processing, spreadsheet, database, and presentation graphics software      .

658.88


5486. Tác giả chính: Raymond Anderson.
Nhan đề: The credit scoring toolkit : theory and practice for retail credit risk management and decision automation / Raymond Anderson.
Số phân loại : 658.88 R112; Đặc điểm vật lý: lvi, 731Tr ; 26 cm.
     *Tóm tắt : Credit scoring aims to quantify the likelihood of a prospective borrower defaulting on payment over a specified period of time. The credit score is calculated using increasingly sophisticated statistical models, which vary considerably between individual cases. This clearly-written and comprehensive text covers the scorecard development process and provides a practical how-to guide for those wanting to use and develop credit scoring techniques.      .



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