5445. Tác giả chính: Dorene Ciletti
Nhan đề: Marketing yourself / Dorene Ciletti Số phân loại : 658.80023 D434; Đặc điểm vật lý: 352 p. : ill. ; 29 cm
*Tóm tắt : Marketing Yourself utilizes a marketing framework to drive the development of a self-marketing plan and portfolio. The plan is based on the analysis of the student’s own marketable skills and abilities. Knowing how to sell yourself is key to succeeding in business today! In addition to helping students make real-world connections to begin networking with professionals, this text is also designed to help students with after-graduation goal setting that matches their interests and aptitudes to appropriate college or post-secondary education .
5446. Tác giả chính: Subhash C. Jain
Nhan đề: Marketing planning & strategy / Subhash C. Jain Số phân loại : 658.802 S505; Đặc điểm vật lý: xviii, 925 p. : ill. ; 24 cm
*Tóm tắt : Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter .
5447. Tác giả chính: Sharan Jagpal
Nhan đề: Marketing strategy and uncertainty / Sharan Jagpal Số phân loại : 658.802 SH109; Đặc điểm vật lý: 334 p. : ill. ; 25 cm
*Tóm tắt : Marketing Strategy and Uncertainty is unique in content, form, and depth of coverage. It has been successfully class-tested in MBA and Executive Education programs at Columbia University, Rutgers University, and the International University of Japan and is ideal for courses in marketing management, strategy, sales force management, and advertising. The book's integrative approach to strategic decision making will appeal primarily to readers in marketing, but also in economics, finance, organization management, and industrial organization. Because of its unique presentation style, Marketing Strategy and Uncertainty is a must-read for students, executives, and researchers .
5448. Tác giả chính: Sally Dibb
Nhan đề: Market segmentation success : making it happen! / Sally Dibb, Lyndon Simkin Số phân loại : 658.802 S103; Đặc điểm vật lý: xiii, 187 p. : ill. ; 21 cm
Tác giả khác: Lyndon Simkin
*Tóm tắt : Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to conducting quantitative, qualitative, Greenfield, or evolution segmentation. The authors discuss in detail how to identify, diagnose, and treat segmentation blockers and provide 30 rules for segmentation success. This how-to guidebook shows students, beginners, and even the more seasoned professionals how to improve their efforts for success. The book includes numerous figures and tables to clearly illustrate concepts and data .
5449. Tác giả chính: Subhash C. Jain
Nhan đề: Marketing planning & strategy / Subhash C. Jain Số phân loại : 658.802 S505; Đặc điểm vật lý: xviii, 935 p. : ill. ; 24 cm
*Tóm tắt : Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management .
5450. Tác giả chính: Jean-Claude Larréché
Nhan đề: MARKSTRAT3 : the strategic marketing simulation / Jean-Claude Larréché, Hubert Gatignon Số phân loại : 658.802 J200; Đặc điểm vật lý: xiii, 208 p. : ill. ; 28 cm
Tác giả khác: Hubert Gatignon
*Tóm tắt : This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement strategies over as many as 12 simulated years. MARKSTRAT3: The Marketing Strategy Simulation is the user's guide that accompanies the MARKSTRAT3 simulation software. Note: The MARKSTRAT3 software is not sold by ITP or South-Western College Publishing. Professors should contact STRAT*X (Boston: 617-494-8282, Paris: 3184.108.40.206.87.53) for details concerning licensing of the software .
5451. Tác giả chính: James Obermayer
Nhan đề: Managing sales leads : turning cold prospects into hot customers / James Obermayer Số phân loại : 658.81 J104; Đặc điểm vật lý: 255 p. : ill. ; 24 cm
*Tóm tắt : James Obermayer is a principal in Sales Leakage Consulting, a West Coast-based sales and marketing strategy consulting company. Obermayer specializes in helping small- to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars. Aside from consulting, his career has been equally divided between sales and marketing positions in business-to-business corporations. He has served as vice president, worldwide sales at an enterprise software company, senior vice president for two industry-leading inquiry management firms, and vice president of marketing for a medical device manufacturer. He has also been vice president of sales and marketing for a direct-marketing agency .
5452. Tác giả chính: Norman Blem
Nhan đề: Achieving excellence in selling : a South African approach / Norman Blem Số phân loại : 658.810968 N434; Đặc điểm vật lý: 342Tr : Minh họa ; 24 cm
*Tóm tắt : A study on the basic principles of selling, reflecting current developments in salesmanship. The guide combines a disciplined academic and theoretical approach in a way that should make it easily applicable in practice, and is intended for the National Diploma in Sales Management, first year level .