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5413. Tác giả chính: Robert J. Schmonsees
Nhan đề: Escaping the black hole : minimizing the damage from the marketing-sales disconnect / Robert J. Schmonsees
Số phân loại : 658.8 R418; Đặc điểm vật lý: xxii, 211 p. : ill. ; 24 cm
     *Tóm tắt : Discovering the event horizon -- The Schwarzschild radius -- The increasing market complexity -- The changing market dynamics -- The changing communications model -- Understanding the disconnect -- Strategic mistakes -- Missed opportunities -- Closing the gap -- Alignment as a core strategy -- Conceptualizing the ecosystem -- Discovering the holy grail -- Enabling the ecosystem -- Implementing the buyer-centric revenue model -- Understanding the model -- Integrated pipeline management -- Implementing the value-centric communications model -- Understanding the model -- Adopting the VCCM -- Building a value map -- Optimizing the sanctioned content      .

5414. Tác giả chính: James L. Burrow


Nhan đề: Marketing / James L. Burrow
Số phân loại : 658.8 J104; Đặc điểm vật lý: 704 p. : ill. ; 28 cm
     *Tóm tắt : Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. With a dedicated web site, new video, updated Internet activities, and contemporary design, Marketing is exciting plus informative!      .

5415. Tác giả chính: HAIR


Nhan đề: TB Marketing / HAIR, MCDANIEL, LAMB
Số phân loại : 658.8 H103; Đặc điểm vật lý: 675 p. : 28 cm
Tác giả khác: MCDANIEL; LAMB
     *Tóm tắt : Part 1: The World; Part2: Analyzing marketing opportunities; part 3: Product decisions ; Part 4: Distribution decision; Part 5: Promotion decision ; Part 6: Pricing decision; Part 7: Technology driven marketing      .

5416. Tác giả chính: HAIR


Nhan đề: Grademaker SG Ess of Marketing / HAIR, MCDANIEL, LAMB
Số phân loại : 658.8 H103; Đặc điểm vật lý: v, 282 p. ; 28 cm
Tác giả khác: LAMB; MCDANIEL
     *Tóm tắt : As part of the Integrated Learning System, the study guide questions are linked to the learning objectives by numbered icons. A student having difficulty with the material found in Chapter 5, Learning Objective 2, can quickly go to this Learning Objective in the Grademaker and find numerous questions and aids to master that material. Every chapter includes application questions in a variety of formats to help students to master concepts. Study guide questions are designed to be similar in type and difficulty level to the Test Bank questions. By careful review of the Grademaker, students can dramatically improve their test scores      .

5417. Tác giả chính: Ros Jay


Nhan đề: Marketing on a budget / Ros Jay
Số phân loại : 658.8 R434; Đặc điểm vật lý: 216 p. ; 25 cm + 1 computer disk (3 3/4 in.)
     *Tóm tắt : A direct working manual to maximize useful practical tips and hints. Explaining ways to save money on buying in marketing information or expertise, this text also demonstrates many of the skills that companies with higher budgets would farm out. It includes anecdotes and examples which draw on the experience of people who have achieved successthrough low budget marketing themselves      .

5418. Tác giả chính: Stephen M. Adler


Nhan đề: Cause for concern : results-oriented cause marketing / Stephen M. Adler
Số phân loại : 658.8 S206; Đặc điểm vật lý: 149 p. : ill. ; 24 cm
     *Tóm tắt : Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes special sections on the ethics of cause marketing as well. Plus, CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING is easy-to-read and full of study tools, so you'll be able to succeed on the test also!      .

5419. Tác giả chính: Peter J. Rosenwald


Nhan đề: Accountable marketing : the economics of data-driven marketing / by Peter J. Rosenwald
Số phân loại : 658.8 P207; Đặc điểm vật lý: xxv, 336 p. : ill. ; 24 cm. + 1 CD-ROM
     *Tóm tắt : Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. If you could differentiate between your best customers, your marginal customers and your worst customers, would you spend your marketing monies the way you do today? If youÂ're like most marketers, you would not. Then get yourself a copy of Accountable Marketing, and together with its CD of 35 Interactive Templates, discover how to concentrate your marketing expenditures for greater profits      .

5420. Tác giả chính: Michael Cant


Nhan đề: Marketing success stories : South African case studies / edited by Michael Cant and Ricardo Machado
Số phân loại : 658.8 M302; Đặc điểm vật lý: 241 tr. : ill. ; 22 cm
Tác giả khác: Ricardo Machado
     *Tóm tắt : This is an updated South African edition of the narrative textbook covering the strategies of Southern African companies which have, through marketing interventions, repositioned themselves or grown market share      .

5421. Tác giả chính: Louis E. Boone


Nhan đề: Contemporary marketing / Louis E. Boone, David L. Kurtz
Số phân loại : 658.8 B432; Đặc điểm vật lý: 1 v. (various pagings) : col. ill. ; 28 cm
Tác giả khác: David L. Kurtz
     *Tóm tắt :     CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more      .

5422. Tác giả chính: Stephen M. Adler.


Nhan đề: Cause for concern : results-oriented cause marketing / Stephen M. Adler.
Số phân loại : 658.8 ST206; Đặc điểm vật lý: 149 p. : ill. ; 24 cm
     *Tóm tắt : A business case for cause-related marketing -- Building your business’s case for cause-related marketing -- Win/win philosophies for cause-related marketing partnerships -- Expanding the bandwidth of cause-related marketing and diversity -- Retail case study -- America on the move and Pepsico case study -- BMW and Komen Foundation’s "ultimate drive" case study -- The fight against cardiovascular disease case study -- The evolution of smoking case study -- Best practices -- Opportunities in cause licensing -- The charity brands marketing monitor and index -- Building the action plan.      .

5423. Tác giả chính: Stephen M. Adler


Nhan đề: Cause for concern : results-oriented cause marketing / Stephen M. Adler
Số phân loại : 658.8 S206; Đặc điểm vật lý: x, 149 p. : ill. ; 24 cm
     *Tóm tắt : Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes special sections on the ethics of cause marketing as well. Plus, CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING is easy-to-read and full of study tools, so you'll be able to succeed on the test also!      .

5424. Tác giả chính: Nguyễn Văn Dung


Nhan đề: Thiết kế và quản lý truyền thông Marketing / Nguyễn Văn Dung
Số phân loại : 658.8 D513; Đặc điểm vật lý: 286Tr : Minh họa ; 24 cm
     *Tóm tắt :      .

5425. Tác giả chính: Charles W. Lamb, Jr.


Nhan đề: Essentials of marketing / Charles W. Lamb, Jr.
Số phân loại : 658.8 C109; Đặc điểm vật lý: 544 p. : ill.; 28 cm
Tác giả khác: Joseph F. Hair, Jr.; Carl McDaniel
     *Tóm tắt : This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader      .

5426. Tác giả chính: Joel R. Evans


Nhan đề: Marketing : marketing in the 21st century / Joel R. Evans, Barry Berman
Số phân loại : 658.8 J421; Đặc điểm vật lý: 1 v. 696 p. (various pagings) : ill. ; 28 cm
     *Tóm tắt : This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edtion. This is a complete interactive study guide with quizing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel      .

5427. Tác giả chính: Susan K. Jones


Nhan đề: Marketing convergence : how the leading companies are profiting from integrating online and offline marketing strategies / Susan K. Jones, Ted Spiegel
Số phân loại : 658.8 S521; Đặc điểm vật lý: 232 p. : ill. ; 24 cm
Tác giả khác: Ted Spiegel
     *Tóm tắt : With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition      .

5428. Tác giả chính: Ros Jay


Nhan đề: Marketing on a budget / Ros Jay
Số phân loại : 658.8 R434; Đặc điểm vật lý: viii, 216 p. ; 25 cm + 1 computer disk (3 3/4 in.)
     *Tóm tắt : A direct working manual to maximize useful practical tips and hints. Explaining ways to save money on buying in marketing information or expertise, this text also demonstrates many of the skills that companies with higher budgets would farm out. It includes anecdotes and examples which draw on the experience of people who have achieved successthrough low budget marketing themselves      .

5429. Tác giả chính: James L. Burrow


Nhan đề: Marketing / James L. Burrow
Số phân loại : 658.8 J104; Đặc điểm vật lý: 698 p. : ill. ; 28 cm
     *Tóm tắt : MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators      .

5430. Tác giả chính: Adrian Sargeant


Nhan đề: Marketing management for nonprofit organizations / Adrian Sargeant
Số phân loại : 658.8 A102; Đặc điểm vật lý: 304 p. : ill. ; 26 cm
     *Tóm tắt : This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment      .

5431. Tác giả chính: Susan K. Jones


Nhan đề: Marketing convergence : how the leading companies are profiting from integrating online and offline marketing strategies / Susan K. Jones, Ted Spiegel
Số phân loại : 658.8 S521; Đặc điểm vật lý: 232 p. : ill. ; 24 cm
Tác giả khác: Ted Spiegel
     *Tóm tắt : With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition      .

5432. Tác giả chính: Rochelle L. Ruffer


Nhan đề: MarketSim : student manual / Rochelle L. Ruffer and Ebenge Usip
Số phân loại : 658.8 R419; Đặc điểm vật lý: 137 p. : ill. ; 23 cm
Tác giả khác: Ebenge Usip
     *Tóm tắt : MarketSim is made up of two simulations designed to help students better understand how markets work by taking on the roles of consumers and producers in a simulated economy. It allows students to participate in markets first hand by buying and selling labor and goods asynchronously via the Internet. As in the real world, the players themselves determine prices and production levels as they interact. As the simulation progresses, students will have the opportunity to observe how a market reaches equilibrium and how the independent behavior of buyers and sellers determines output and prices      .

5433. Tác giả chính: Adrian Palmer


Nhan đề: Introduction to marketing : theory and practice / Adrian Palmer
Số phân loại : 658.8 A102; Đặc điểm vật lý: xxiii, 551 tr. : ill. ; 25 cm
     *Tóm tắt : This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects. Underlying much of the discussion in this book is the interplay between marketing as a science and as a creative art.Current developments in the Internet are reflected in the case studies and vignettes in each chapter, and the growing recognition of the social responsibilities of marketing is stressed throughout the book. The book has been divided into fourteen chapters arranged in four parts. In the real world, however, marketing cannot be neatly compartmentalised in this way. With a holistic vision, it will be seen that any change in one aspect of marketing is likely to have consequences on other aspects      .

5434. Tác giả chính: Philip Kotler


Nhan đề: Principles of marketing / Philip Kotler
Số phân loại : 658.8 P954; Đặc điểm vật lý: xxiv, 676 p. : ill. ; 24 cm
     *Tóm tắt : Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses      .

5435. Tác giả chính: Keith Blois


Nhan đề: The Oxford textbook of marketing / edited by Keith Blois
Số phân loại : 658.8 K201; Đặc điểm vật lý: xi, 658Tr : Minh  họa ; 25 cm
     *Tóm tắt : This textbook brings together the expertise of 26 leading academics to provide an authoritative and comprehensive overview of the theory and practice of marketing. Its detailed, up-to-date account of the discipline is enhanced by substantial learning aids and modern presentation      .

5436. Tác giả chính: K. Douglas Hoffman


Nhan đề: Marketing principles and best practices / K. Douglas Hoffman, Michael R. Czinkota
Số phân loại : 658.8 D435; Đặc điểm vật lý: xlii, 598 p. : col. ill. ; 29 cm
Tác giả khác: Michael R. Czinkota
     *Tóm tắt : Book Details Summary: The title of this book is Marketing Principles and Best Practices and it was written by K. Douglas Hoffman. This 3rd edition of Marketing Principles and Best Practices is in a Book format. This books publish date is January 2005. There are 598 pages in the book and it was published by Thomson South-Western. The 10 digit ISBN is 0324225180 and the 13 digit ISBN is 9780324225181. For the most current lowest price      .

5437. Tác giả chính: Ros Jay


Nhan đề: Marketing on a budget / Ros Jay
Số phân loại : 658.8 R434; Đặc điểm vật lý: 216 p. ; 25 cm + 1 computer disk (3 3/4 in.)
     *Tóm tắt : A direct working manual to maximize useful practical tips and hints. Explaining ways to save money on buying in marketing information or expertise, this text also demonstrates many of the skills that companies with higher budgets would farm out. It includes anecdotes and examples which draw on the experience of people who have achieved successthrough low budget marketing themselves      .

5438. Tác giả chính: Lamb, Charles W.


Nhan đề: Marketing / Charles W. Lamb, Jr. ... [et al.].
Số phân loại : 658.8 CH109W; Đặc điểm vật lý: 502 p. : ill. ; 28 cm
     *Tóm tắt : Marketers must be fully equipped to meet the challenges of the information and technology driven marketplace in South Africa. Marketing 2/e helps students to turn information into useful knowledge, to obtain the competitive advantage and to be successful in the marketplace. The South African examples and comment in an international setting creates local and global perspectives. The text works at a small business entrepreneurial level and provides appropriate material for work in small teams. The text also examines marketing from a global perspective. The organization of the text is OBE and modularized. Thus, it has a fully integrated learning system. The expanded strategy component and a balance of theory and practice makes the text suitable for universities and technicons.      .

5439. Tác giả chính: Geoffrey Randall


Nhan đề: Principles of marketing / Geoffrey Randall
Số phân loại : 658.8 G205; Đặc điểm vật lý: 310 p. : col. ill. ; 26 cm
     *Tóm tắt : This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the shift from transactions to relationships, one-to-one marketing and mass customisation, changes in the role and organization of the marketing function, marketing accountability and marketing metrics. With new chapters on e-commerce and branding, there is also additional material on marketing ethics/social responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing in the services marketing chapter      .

5440. Nhan đề: Electronic commerce and the revolution in financial markets / Ming Fan... [et al.]


Số phân loại : 658.8 M311; Đặc điểm vật lý: xiv, 366 p. : ill. ; 24 cm
     *Tóm tắt : This comprehensive book clearly and concisely outlines how Internet technology impacts financial markets. It includes a re-examination of how financial markets, such as the Nasdaq or the NYSE "work," which parties are involved, how the price is produced, how transactions are settled, and more. Written by authors intimately involved in researching and shaping the ongoing transformation in financial markets, this text provides students the chance to look at the day-to-day operations and developments of the marketplace      .

5441. Tác giả chính: James L. Burrow


Nhan đề: Marketing / James L. Burrow
Số phân loại : 658.8 J104; Đặc điểm vật lý: 624 p. : ill. ; 28 cm
     *Tóm tắt : Marketing is a new program that integrates the full range of DECA competencies for competitive event preparation. The dynamic and interactive world of marketing today is experienced first-hand. Built around the National Marketing Education's foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. Using a magazine-style, contemporary design, Marketing is exciting plus informative!      .

5442. Nhan đề: Fundamentals of marketing / Montrose S. Sommers...[et al.]


Số phân loại : 658.8 S429; Đặc điểm vật lý: xxviii, 795 p. : ill. (some col.) ; 26 cm
     *Tóm tắt :      .

5443. Tác giả chính: Trương Đình Chiến


Nhan đề: Quản trị kênh phân phối / Trương Đình Chiến
Số phân loại : 658.8 Ch305; Đặc điểm vật lý: 399tr. : sơ đồ, bảng ; 21cm
     *Tóm tắt : Trình bày những kiến thức cơ bản về tổ chức và quản lí hệ thống kênh phân phối sản phẩm của các doanh nghiệp như: những nội dung về sự hoạt động của kênh phân phối, cấu trúc kênh, hành vi và các hình thức tổ chức các kiểu kênh liên kết dọc      .

5444. Tác giả chính: William G. Zikmund


Nhan đề: Effective marketing : creating and keeping customers / William G. Zikmund, Michael d’Amico
Số phân loại : 658.8 W309; Đặc điểm vật lý: 553 p. : col. ill. ; 28 cm
Tác giả khác: Michael d’Amico
     *Tóm tắt : With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping students adapt to and strategically plan for changes in the marketing environment      .



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