Danh mục sách ngoại văn (Sách tặng từ Quỹ Châu Á)

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Chuyển đổi dữ liệu07.07.2016
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5132. Tác giả chính: Daniel A. Wren
Nhan đề: Management innovators : the people and ideas that have shaped modern business / Daniel A. Wren, Ronald G. Greenwood
Số phân loại : 658.0092 D107A; Đặc điểm vật lý: 254 tr. ; 24 cm
Tác giả khác: Ronald G. Greenwood
     *Tóm tắt : Here is a who's who of business, thirty-one profiles of inventors, financiers, organizers, motivators, and gurus--a vivid, informative look at the history of management as seen through the lives of its most influential figures. We meet Eli Whitney, creator of the cotton gin and father of the machine tool industry, who failed to profit from his genius; Thomas Edison, who once vowed he would never invent anything he couldn't sell; and Andrew Carnegie, who applied the railroad management system to the steel industry, with spectacular results. There are profiles of such railroad giants as James J. Hill and Edward H. Harriman, and colorful portraits of Samuel Morse and Graham Bell, the two men who launched the communications industry in the U.S. The great innovators of management and organization are here as well, including the founders of systematic management, Frederick W. Taylor and Frank and Lillian Gilbreth      .


5133. Tác giả chính: Justin G. Longenecker
Nhan đề: Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker ... [et al.
Số phân loại : 658.022 J521; Đặc điểm vật lý: xxiv, 744 p. : col. ill. ; 29 cm
     *Tóm tắt : An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it      .

5134. Tác giả chính: Justin G. Longenecker

Nhan đề: Small business management : an entrepreneurial emphasis / Justin G. Longenecker, Carlos W. Moore, J. William Petty
Số phân loại : 658.022 J521; Đặc điểm vật lý: xxi, 530 p. : ill. ; 26 cm
Tác giả khác: Carlos W. Moore; J. William Petty
     *Tóm tắt :      .

5135. Tác giả chính: Charles E. Bamford

Nhan đề: Small business management : a framework for success / Charles E. Bamford, Garry D. Bruton
Số phân loại : 658.022 Ch109; Đặc điểm vật lý: 333 p. : col. ill. ; 26 cm
Tác giả khác: Garry D. Bruton
     *Tóm tắt : "Small Business Management" is a problem-based book for the small business course where experiential learning is key. This text emphasizes problem-based learning through working with real problems faced by entrepreneurs and small business owners. "Small Business Management" has built real-world scenarios into its chapters, via its Office Lots continuing case, and interspersed exercises throughout where students often play the roles of financial analyst, marketer, and business owner in order to find solutions. In essence, "Small Business Management" will be a hands-on learning practicum. With a solid emphasis on research and the most current environmental conditions in small business, and the authors' backgrounds in strategy, this text provides a solid foundation in terms of the types of business students are most likely to start, which are those businesses that start out small and are expected to stay small for the foreseeable future. The text also provides coverage of the business plan which is found in "The Small Business Management's" appendix      .

5136. Tác giả chính: Tim Burns

Nhan đề: Break the curve : the entrepreneur’s blueprint for small business success / Tim Burns
Số phân loại : 658.022 T310; Đặc điểm vật lý: xiv, 230 p. : ill. ; 23 cm
     *Tóm tắt : This book takes a distinctly different approach to small business. It helps those who want to start their own business and those with a new business who want to know how to develop and grow. Its distinctiveness is in its examination and definition of entrepreneurship, informing the reader how to think, act and react as an entrepreneur. Organised into three sections, this book tackles the basics of entrepreneurship; the mechanics of choosing a particular business and making it a viable enterprise; and the business team and how to build the best among other topics      .

5137. Tác giả chính: Maria Townsley

Nhan đề: Survivor’s guide to small business / Maria Townsley
Số phân loại : 658.022 M109; Đặc điểm vật lý: xi, 532 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
     *Tóm tắt : Designed for those who need to know the basics, this text will guide users through the world of small business and the skills needed to survive. This comprehensive, easy-to-use guide for small business development and ownership reflects the most current topics and issues that entrepreneurs face in an easy to understand manner      .

5138. Tác giả chính: Isa van Aardt

Nhan đề: Entrepreneurship and venture management / Isa van Aardt, Carel van Aardt, Stefan Bezuidenhout
Số phân loại : 658.022 I73; Đặc điểm vật lý: 285 tr. ; 24 cm
Tác giả khác: Carel Van Aardt; Stefan Bezuidenhout
     *Tóm tắt : This is a step-by-step guide that can be used by a prospective entrepreneur to create a new venture from a viable business idea. Both the theoretical aspects and practical applications are dealt with. Guidelines are given on how to manage the business and plan for growth, as well as how to either buy a franchise or franchise a business venture. The book covers all aspects of the business plan, namely marketing, financial, operational, production, management and legal aspects      .

5139. Tác giả chính: J. D. Ryan

Nhan đề: Small business : an entrepreneur’s business plan / J. D. Ryan, Gail P. Hiduke
Số phân loại : 658.022 D107; Đặc điểm vật lý: xvi, 154 p. : ill. ; 28 cm
Tác giả khác: Gail P. Hiduke
     *Tóm tắt : This book is a guide to small business enterprise, helping the student to identify opportunities, needs and target customers. The practical, step-by-step nature of this text makes it indispensable. The goal of the text is to assist the reader in preparing a business plan that will set the course for their future small business endeavors      .

5140. Tác giả chính: Leslie W. Rue

Nhan đề: business management / Leslie W. Rue
Số phân loại : 658.022 L206; Đặc điểm vật lý: x, 374 p. : col. ill. ; 26 cm
     *Tóm tắt : Business Management: Real-World Applications and Connections gives students an understanding of the way business works. It develops their technical knowledge and competence. Classroom experience is enhanced through a blend of text, visual presentation, and interactive resources      .

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