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338.5024


1658. Tác giả chính: Mark Hirschey
Nhan đề: Managerial economics / Mark Hirschey
Số phân loại : 338.5024 M109; Đặc điểm vật lý: xxii, 745 p. : ill. ; 26 cm
     *Tóm tắt : Overview of managerial economics, Demand analysis and estimation, Production and competitive markets, Imperfect competition, Long-term investment decisions...      .

338.5024658


1659. Tác giả chính: Ian M. Dobbs
Nhan đề: Managerial economics : firms, markets, and business decisions / Ian M. Dobbs
Số phân loại : 338.5024658 D418; Đặc điểm vật lý: xvii, 493 p. : ill. ; 25 cm
     *Tóm tắt : This text provides full coverage of all the topics typically encountered in Business or Managerial Economics. It is designed to be appropriate for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Building upon a core of microeconomic principles, the text covers all areas of managerial economics courses in a style which is easy to follow, using applied material to complement theoretical concepts. The book also incorporates areas of recent research and debate, including organizational architecture and investment appraisal. Special features of the text include: Lists of key terms Chapter summaries Review question      .

1660. Tác giả chính: Mark Hirschey


Nhan đề: Instructor's Manual Fundamentals of managerial economics / Mark Hirschey
Số phân loại : 338.5024658 H313; Đặc điểm vật lý: 601 p. : ill. ; 28 cm
     *Tóm tắt : The Eighth Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, algebra-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role economic analysis plays in that process are emphasized throughout. This revision is designed to maximize accessibility for a student audience with little or no background in economics or higher-level mathematics. The text focuses on the economics--not the mathematics--of the managerial decision process      .

1661. Tác giả chính: Mark Hirschey


Nhan đề: Economics for managers / Mark Hirschey
Số phân loại : 338.5024658 H313; Đặc điểm vật lý: xxii, 745 p. : ill. ; 26 cm
     *Tóm tắt : This text is designed to present aspects of economic theory and analysis that are most relevant to students of business administration in an intuitive calculus-based or non-calculus based format, depending on the preferences of the instructor      .

1662. Tác giả chính: Mark Hirschey


Nhan đề: Fundamentals of managerial economics / Mark Hirschey
Số phân loại : 338.5024658 H313; Đặc điểm vật lý: 440 p. : ill. ; 28 cm
     *Tóm tắt : Prepared by Mark Hirschey, University of Kansas, the study guide furnishes a detailed line summary of major concepts for each chapter, a brief discussion of important economic relations as they are covered in the text, and an expanded set of more than 150 solved problems      .

1663. Tác giả chính: Mark Hirschey


Nhan đề: Managerial economics / Mark Hirschey
Số phân loại : 338.5024658 M109; Đặc điểm vật lý: xxvii, 836 p. : ill. ; 27 cm
     *Tóm tắt : The economic concepts presented in MANAGERIAL ECONOMICS, 12e, show students how to use common sense to understand business and solve managerial problems. This innovative text helps students develop and sharpen their economic intuition--an invaluable skill that helps students, as future managers, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text presents the firm as a cohesive, unified organization and demonstrates that important business decisions are interdisciplinary. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions      .

338.50724


1664. Tác giả chính: Luke M. Froeb
Nhan đề: Managerial economics : a problem solving approach / Luke M. Froeb, Brian T. McCann
Số phân loại : 338.50724 L510; Đặc điểm vật lý: xii, 308 p. : ill. ; 25 cm
     *Tóm tắt : This breakthrough text shows MBA's how to use economics to solve business problems. Succinct, faced paced, and challenging, students should be able to read the book from cover to cover and come away with a good understanding of how to diagnose business problems, and then fix them      .

338.507246


1665. Tác giả chính: Luke M. Froeb
Nhan đề: Managerial economics : a problem solving approach / Luke M. Froeb, Brian T. McCann
Số phân loại : 338.507246 L510; Đặc điểm vật lý: xii, 308 p. : ill. ; 25 cm
     *Tóm tắt : This breakthrough text shows MBA's how to use economics to solve business problems. Succinct, faced paced, and challenging, students should be able to read the book from cover to cover and come away with a good understanding of how to diagnose business problems, and then fix them. With a lively, interactive approach, MANAGERIAL ECONOMICS focuses on the kinds of decisions managers face on a daily bases, making it an excellent resource for students pursuing business -- rather than academic -- careers. "Managerial Economics: A Problem Solving Approach is a breath of fresh air. After having taught managerial economics for 20 years, I became dissatisfied with texts that confront students with graphs, economic principles only loosely connntected to business problems, and tedious calculations. I wanted a text that really helps students to see how economic principles could help them solve business problems      .



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