Danh mục sách ngoại văn (Sách tặng từ Quỹ Châu Á)



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338.47004095


1621. Tác giả chính: Jason Dedrick
Nhan đề: Asia’s computer challenge : threat or opportunity for the United States & the world? / Jason Dedrick, Kenneth L. Kraemer
Số phân loại : 338.47004095 D299; Đặc điểm vật lý: xviii, 364 Tr : Minh họa ; 24 cm
Tác giả khác: Kenneth L. Kraemer
     *Tóm tắt : Asia's Computer Challenge makes a systematic comparison of the historical development of the computer industries of Japan, Hong Kong, Korea, Singapore, and Taiwan and concludes that neither a plan versus market, nor a country versus company dichotomy fully explains the diversity found among these countries. The authors identify a new force--the emergence of a global production network. Reaching beyond specific companies and countries, this book explores the strategic implications for the Asian-Pacific countries and the United states. Now East Asia is faced with a challenge; they must make the move from low margin hardware business to high margin software and information businesses, while Americans must respond by maintaining leadership in standards, design, marketing, and business innovation      .

338.476151094


1622. Tác giả chính: Andrea M. Herrmann
Nhan đề: One political economy, one competitive strategy? : comparing pharmaceutical firms in Germany, Italy, and the UK / Andrea M. Herrmann
Số phân loại : 338.476151094 A105; Đặc điểm vật lý: 202Tr : Minh họa ; 24 cm
     *Tóm tắt : This book examines how firms adapt to the pressures of increasing international competition by testing the arguments on "strategy specialization" proposed in the competitiveness literature in general, and by contributors to the "varieties of capitalism" debate in particular. If different economies are characterized by distinct institutional arrangements, successful firms would be those that exploit the related comparative advantages and specialize in the competitive strategies facilitated by national institutions      .

1623. Tác giả chính: Andrea M. Herrmann


Nhan đề: One political economy, one competitive strategy? : comparing pharmaceutical firms in Germany, Italy, and the UK / Andrea M. Herrmann
Số phân loại : 338.476151094 A105M; Đặc điểm vật lý: 202 p. ; 24 cm
     *Tóm tắt : This book examines how firms adapt to the pressures of increasing international competition by testing the arguments on "strategy specialization" proposed in the competitiveness literature in general, and by contributors to the "varieties of capitalism" debate in particular. If different economies are characterized by distinct institutional arrangements, successful firms would be those that exploit the related comparative advantages and specialize in the competitive strategies facilitated by national institutions.      .

338.47629222


1624. Nhan đề: Between imitation and innovation : the transfer and hybridization of productive models in the international automobile industry / edited by Robert Boyer ... [và những người khác]
Số phân loại : 338.47629222 R639; Đặc điểm vật lý: xix, 394Tr : Minh họa ; 24 cm
     *Tóm tắt : Recent years have seen intense debates among management and academics on the rise of "lean production" and "Japanization." This book examines in detail the actual practice of transfer and adaptation of productive models into the auto industry. Case studies cover the Japanese transplant experience in North America, and the global experience of hybrid production systems in Europe, Latin America, and Asia      .

338.476479


1625. Tác giả chính: Peter Cullen
Nhan đề: Economics for Hospitality Management  / Peter Cullen
Số phân loại : 338.476479 P207; Đặc điểm vật lý: x, 244 p. : ill. ; 24 cm
     *Tóm tắt : This text introduces economic concepts and their applications in hospitality management. The emphasis is on applications within hospitality organisations. The approach is very flexible to allow the lecturer to use the book for either an industry-based approach or discipline-centred approach, as appropriate. This book should be of interest to degree or HND students of hotel and catering, hospitality management, service sector management, tourism, leisure studies; practising hospitality managers      .

338.4791


1626. Tác giả chính: Kerry Godfrey
Nhan đề: The tourism development handbook : a practical approach to planning and marketing / Kerry Godfrey; Jackie Clarke
Số phân loại : 338.4791 K206; Đặc điểm vật lý: viii, 232 p. : ill. ; 22 cm
Tác giả khác: Jackie Clarke
     *Tóm tắt : The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation      .

338.47910994


1627. Tác giả chính: Sharron Dickman
Nhan đề: Tourism and Hospitality Marketing / Sharron Dickman
Số phân loại : 338.47910994 S109; Đặc điểm vật lý: 438Tr ; 23 cm
     *Tóm tắt : Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality      .

338.479168


1628. Tác giả chính: Richard George
Nhan đề: Marketing South African tourism / Richard George
Số phân loại : 338.479168 R302; Đặc điểm vật lý: xvi, 415 p. : ill. ; 24 cm
     *Tóm tắt : "Marketing South African Tourism 2e" is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using real-life, current examples drawn from a range of southern African tourism companies. The book includes a comprehensive directory of secondary tourism data resources, discussion questions, practical exercises, and a companion instructor s book for teachers      .



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