Cross-culture communication

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Chuyển đổi dữ liệu27.06.2022
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Cross-culture Communication

HUBT -Grad 4/16 Full name: Nguyen Viet Anh
Tel: 0985302040
Date of test: June 26th, 2022

1. There is a complex relationship between them because they are tied to each other. A child learns culture simultaneously with language, so for them, it is the same. They are indivisible parts because even when members of a certain culture go abroad, they are easy to recognize if they speak the local language and vice versa. Another point is, when people learn a new language, it also means learning a new culture. For example, there may be words for phenomena that don’t exist in the country of the learner. The Japanese language has the word “komorebi,” which means a phenomenon when sunlight is filtered through the leaves. So, with this word, a learner will get a Japanese approach to nature and beauty. The relationship between language and culture is very strong in this example.

2. The theory is based on the idea that value can be placed upon six cultural dimensions. These are power (equality versus inequality), collectivism (versus individualism), uncertainty avoidance (versus uncertainty tolerance), masculinity (versus femininity), temporal orientation, and indulgence (versus restraint).


Low-context cultures

High-context cultures

Tend to prefer direct verbal interaction

Tend to prefer indirect verbal interaction

Tend to understand meaning at one level only

Tend to understand meanings embedded at many sociocultural levels

Are generally less proficient in reading nonverbal cues

Are generally more proficient in reading nonverbal cues

Value individualism

Value group membership

Rely more on logic

Rely more on context and feeling

Employ linear logic

Employ spiral logic

Say ‘no’ directly

Talk around point; avoid saying no

Communication in highly structured messages, provide details, stress literal meaning

Communication is simple, sometimes ambiguous, messages; understand visual messages readily


  • Both collectivist and individualistic cultures are concerned with how individuals in a society prioritize and manage their relationships and goals.

  • Collectivist culture prioritizes solidarity over individual goals while individualistic culture focuses on human independence and freedom.

  • The self-image in collectivist cultures is characterized as “we” while that of individualistic cultures is in terms of “I”.

  • Collectivist cultures perceive individuals as interdependent (as observed in decision-making habits) while individualist cultures see people as independent units.

  • Unlike in individualist cultures, kinship and community are highly essential in collectivist cultures.

  • Members of individualistic cultures focus more on the content than the context of communications.

Members of individualistic cultures focus on individual rights, uniqueness, and self-reliance. For instance, a member of this society may describe himself using personal characteristics such as “logical”, “competitive”, and “unique”. On the other hand, someone from a collectivist culture may use adjectives such as “dependable father”, “loyal employee”, and “caring leader”.


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