Chapter 1: business in the information age

Senders select channel and transmit message (5 of 7)

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Tiếng-Anh-chuyên-ngành-2-ESP121.7 (1)

Senders select channel and transmit message (5 of 7)
-The channel the medium over which the message travels
-Messages may be delivered by emails, SMS text, instant message, social media post, letter, memorandom, report, announcement, picture, spoken word, fax, web page, or some other channel
-Because digital networks come with distractions, only well-crafted messages may be accepted, understood and acted on
-Noise is anything that interrupts the transmission of a message in the comm. process

Receivers decode messages (6 of 7)
-The receiver is the individual for whom the message is intended
-Decoding is the process of translating the message from its symbol form into meaning
-When the receiver understands the meaning intended by the sender, successful comm. take place
-Having a receptive attitude and minimizing distractions can help receivers decode messages successfully

Feedback return to sender (7 of 7)
-Feedback refersto the verbal and nonverbal responses of the receivers
-Feedback helps the sender know that the message was received and understood
-Senders can encourae feedback by asking questions such as “Am I making myself clear?” and “Is there anything you don’t understand?”
-Senders can further improve feedback by timing the delivery appropriately and by providing only as much information as the receiver can handle


Understanding the goals of business wroters
-In the wokplace you should be:
+Audience centered
Following the 3 x 3 writing process
-The 3 x 3 writing process breaks the writing process into three phases: prewriting, drafting, revising
3 A’s: Analyze, Anticipate and Adept (2 of 5)




-What do you want the receiver to do or believe?
-What channel to choose? f2f, meeting, memo, report, blog?
benefits and barriers of each channel

-What is the audience profile?
-What the receiver already know?
-Will the response be neutral, pos or neg?
-How will it affect your organizational strategy

-What techniques can you use to adapt your message to its audience?
-How can you promote feedbacks
-What can you do to ensure positive, conversational, and courteous language?

3 of 5:




-Gather data to provide facts
-Review previous correspondence
-Search company files for background information
-Talk with the boss and colleagues
-Search the internet

-Organize direct messeages with the big idea first, followed by an explanation in the body and an action request in the closing
-For persuasive or negative messages, use an indirect problem-solving strategy

-Prepare the first draft usually writing quickly
-Focus on short, clear sentences using the active voice
-Build paragraph coherence by repeating key ideas, using pronouns and incorporating appropriate transitional expressions

4 of 5:




-Edit your message to be sure it’s clear, concise, conversational and readable
-Revise to eliminate wordly filters, long lead-ins, redundancies and trite business phrases
-Consider using headings and numbered and bulleted lists for quick reading

-Take the time to read the message carefully
-Look for errors in spelling, grammar, punctuation, names and numbers
-Check to be sure the format is consistent

-Will this message achieve its purpose
-Does the tone sound plesant and friendly rather than curt

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