Chapter 1: business in the information age
i. Challenges of the Information age workplace
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- Điều hướng trang này:
- High and low context
- Individualism and Collectivism
i. Challenges of the Information age workplace-Disruptive technologies and social media UNDERSTANDING CULTURE AND COMMUNICATION-When different cultures come together, significant misunderstanding can occur; therefore, special sensitivity and skills are necessary -Culture may be defined as the complex system of values, traits, morals and customs shared by a society -Globalization, growing diversity and social networking demand that we adjust and adopt new attitudes -There are five key dimensions of culture: context, individualism, time orientation, power distance and communication style High and low context-Context refers to the stimuli, environment or ambience surrounding an event -Low-context cultures (such as those in North America, Scandinavia, Germany, …) depend little on the context +Tend to prefer direct verbal interaction +Tend to understand meaning at only one sociocultural level +Are generally less proficient in reading nonverbal cues +Value individualism +Rely more on logic +Say no directly +Communicate in highly structured, detailed messages with literal meanings +Give authority to written information -High-context cultures such as China, Japan assssume that the listeners do not need much background information +Tend to prefer indirect verbal interaction +Tend to understand meaning embedded at many sociocultural levels +Value group membership +Are generally more proficient in reading nonverbal cues +Rely more on context and feeling +Talk around the point, avoid saying no +Communicate in sometimes simple, sometimes ambiguous messages +Understand visual messages readily Individualism and Collectivism-Individualsim refers to an attitude of dependence and freedom from control -Members of low-context culture, particularly North Americans, tend to value individualism -Collectivism emphasizes membership in organizations, groups and teams; it encourages acceptance of group values, duties and decisions -Members of high-context cultures are more collectivist -Newer research suggests cultural convergence, a lessening of group differences and a trend toward greater global similarity particularly in higher individualism and lower power distance tải về 34.81 Kb. Chia sẻ với bạn bè của bạn:
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