BusinessDictionary.com
Media Kit
WebFinance Inc. 10201 Fairfax Bvld. Suite 510 Fairfax, VA 22030
Media Kit
BusinessDictionary.com is the most
comprehensive resource on the web for
business terms and definitions.
It contains over 20,000 definitions and over
115,000 links between related terms,
providing clear and concise descriptions of
virtually all business terms.
virtually all business terms.
The site is continually updated to include the
most cutting-edge business terms.
BusinessDictionary.com helps equip our
audience with the vocabulary needed for
success in business and life.
•Site Features ______________________
•Demographics _____________________
•Why Advertise with Us ______________
•Flexibility _________________________
Contents
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•Flexibility _________________________
•Advertising Placements ______________
•Tracking and Optimization ____________
•Rates ____________________________
•Contact Information ________________
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Site Features
-Powerful search tool located at the top of every page
-Most popular terms list updated frequently
-Subject-specific dictionaries -Term of the Day Newsletter
-Browse by letter feature -Most popular term list
Monthly Impressions
°
2,500,000
Male/Female Ratio
°
51% Male
°
49% Female
Household Income
Demographics
BusinessDictionary has a high quality audience consisting primarily
of business professionals, students, entrepreneurs, and decision
makers.
Household Income
°
$0-30k: 15%
°
$30-60k: 32%
°
$60-100k: 31%
°
$100k+: 22%
Education
°
College: 50%
°
Advanced Degree: 23%
Age
°
18-34: 36%
°
35-49: 42%
°
50+: 22%
Why Advertise with Us?
•
Desirable Demographics- Advertising on
BusinessDictionary will put your marketing message
in front of a broad and high quality demographic,
enabling you to accomplish your marketing
objectives in a cost-effective manner.
•
Excellent Return-on-Investment- We go the extra
mile for our advertisers and will work tirelessly to
give you the best return-on-investment.
give you the best return-on-investment.
•
Commitment to Success
-
We monitor each
advertiser's campaign on a daily basis to continue
to find ways to optimize placements and deliver
additional value as the campaign progresses. For
your campaign, our objective will be not just to run
the agreed-upon placements, but to help you in any
way we’re able.
•
Impression Guarantee- We guarantee the delivery
of impressions, and if extra impressions are served,
they are free.
Flexibility
-
No limit on the number of ad creatives
-No limit to the frequency we can implement changes
-Most changes can be made within one business day
-All standard creative sizes supported
-All of the most popular rich media formats supported
We’re Flexible to Accommodate Your Specific Needs:
-All of the most popular rich media formats supported
including HTML, DHTML, Javascript, Flash, and
Enliven
- Ability to shift budget and impression between
placement if you so choose (subject to availability)
Advertising Placements
728x90 Leaderboards
Ad Specifications: 728x90 graphic placement, up to 50K, any looping
OK, standard rich media OK.
Advertising Placements
336x280 Large Rectangles
Ad Specifications: 336x280 graphic placement, up to 50K, any looping
OK, standard rich media OK.
Advertising Placements
Search Box Sponsorship
Ad Specifications: 150x30 graphic placement, up to 25K, no
looping, standard rich media OK.
Advertising Placements
Featured Sponsor Targeted Text Links
Ad Specifications: Text links of up to 150 characters and spaces
These placements may be targeted to appear in the sections of the site
most relevant to the particular offer.
Campaign Tracking and Optimization
We can provide weekly or monthly reports detailing
the performance of your campaign. You may also use a
third-party tool to track the performance on your side.
As the campaign progresses, we will pay close
attention to every aspect of the campaign to make
sure that it is doing as well as it possibly can. We can
Tracking and Optimization
sure that it is doing as well as it possibly can. We can
make changes quickly and regularly test ads to identify
the best possible placements to meet an advertiser's
specific objectives.
Our goal is to have every advertiser become a lifetime
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