Title: RESEARCHING FACTORS AFFECTING DESTINATION
SELECTION DECISION
OF TOURISTS FROM SOUTHEAST REGON: A CASE STUDY OF DA LAT
Abstract: In recent years, the rising number tourists from Southeast of Vietnam traveling to Da
Lat has made them become the target customers of many destinations. The study on the
motivation of these tourists traveling to Da Lat has practical meaning in proposing appropriate
strategies to attract visitors to the destination. The sample consists of 205 tourists from Southeast
visiting to Da Lat. The results show that tourists travelling to Da Lat are motivated by pull and
push factors. In particular,
knowledge and discovery, culture and religion,
entertainment and
relaxation, destination information,
trip plans, destination images, etc.,
are highly appreciated
factors. There is a significant difference between the pull and push motivation of tourists
according to age and occupation. Therefore, this study suggests some policy implications to attract
these tourists to Da Lat.
Keywords: Southeast of Vietnam, Da Lat, pull and push,
tourists, travel.