2. Lack of planning and proper management skills
“I cant really tell if I am making any profit now or not. I can only know when my goods are finished in my shop.
Hmmmm! I don’t have any fixed salary for myself. I take from my daily sales as often as I need it and I am afraid for
myself. I think I am spending more than what I send to the bank each day”. (Artisan- interviewee 18 (2017))
3. Lack of competitiveness, technology innovation and customer loyalty
“My products are good but what is coming from China appears to the public to be better and cheaper as
compared to mine. This is a problem for me because all my old customers no longer patronize my products. Just
last week I visited one of my customers in her shop, Her shop was full and I was happy for her but she felt bad and
made a comment Like; Hmmmm these ones are cheaper and it moves faster for us. But I will come and buy some
of yours too.” (Dealer in Textiles- interviewee 8- (2017)).
180
The quality of materials I use for now is okay. I belief that, market demand may not pay for extra high quality when
I invest into it. Even my customers keep on complaining of the prices especially when they compare shoes
imported from outside Ghana. Our people prefer foreign goods to locally made goods. This is a problem for me.
(Shoe manufacturer- interviewee 21- (2017)).
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