Danh mục sách ngoại văn (Sách tặng từ Quỹ Châu Á)
Communicating With Customers : Learner's Guide / Agency for Instructional Technology and South-Western Educational Publishing
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658.8125453. Nhan đề: Communicating With Customers : Learner's Guide / Agency for Instructional Technology and South-Western Educational Publishing Số phân loại : 658.812 C429; Đặc điểm vật lý: 152 p. : ill. ; 28 cm *Tóm tắt : First impressions, Reading nonverbal messages, Know your customers, Know your company... . 658.825454. Tác giả chính: Patrick M. Dunne Nhan đề: Retailing / Patrick M. Dunne, Robert F. Lusch Số phân loại : 658.82 P110; Đặc điểm vật lý: xxiii, 552 p. : col. ill. ; 26 cm Tác giả khác: Robert F. Lusch *Tóm tắt : This market-leading text gets stronger with each new edition. Written by retail authorities Dunne and Lusch, the sixth edition of RETAILING delivers the book's signature in-depth, cutting-edge coverage of the latest trends and practices in the fast-paced retail market. Packed with real-world examples and behind-the-scenes coverage, the book captures the excitement of the high-energy retail trade. Special emphasis is given to the impact of the Internet as well as the continuing changes in the world's economic systems. Endorsed by the National Retailing Federation, RETAILING features a conversational writing style and a vibrant full-color format in a succinct 14 chapters, which can easily be covered in one term. Seasoned instructors, Dunne and Lusch believe that case studies are critical in helping students understand the intricacies of retail management. Giving students hands-on experience putting chapter concepts into action, the book includes a built-in study guide with countless practical applications, including review questions, writing and speaking exercises, cases covering the gamut of retail operations, a computer spreadsheet case involving a small retail shop, and more . 5455. Tác giả chính: Robert W. Bly Nhan đề: The white paper marketing handbook : how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs / Robert W. Bly Số phân loại : 658.82 R418; Đặc điểm vật lý: xv, 229 p. : ill ; 24cm *Tóm tắt : Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white papers using a variety of media. Practical and loaded with illustrations from industry giants like IBM and Home Depot, THE WHITE PAPER MARKETING HANDBOOK also shows you how white papers fit into successful Integrated Marketing Communications efforts. Get on the cutting-edge of marketing using white papers with THE WHITE PAPER MARKETING HANDBOOK . 5456. Tác giả chính: Patrick M. Dunne Nhan đề: Retailing / Patrick M. Dunne, Robert F. Lusch Số phân loại : 658.82 P110; Đặc điểm vật lý: xxiii, 552 p. : col. ill. ; 26 cm Tác giả khác: Robert F. Lusch *Tóm tắt : This market-leading text gets stronger with each new edition. Written by retail authorities Dunne and Lusch, the sixth edition of RETAILING delivers the book's signature in-depth, cutting-edge coverage of the latest trends and practices in the fast-paced retail market. Packed with real-world examples and behind-the-scenes coverage, the book captures the excitement of the high-energy retail trade. Special emphasis is given to the impact of the Internet as well as the continuing changes in the world's economic systems. Endorsed by the National Retailing Federation, RETAILING features a conversational writing style and a vibrant full-color format in a succinct 14 chapters, which can easily be covered in one term. Seasoned instructors, Dunne and Lusch believe that case studies are critical in helping students understand the intricacies of retail management. Giving students hands-on experience putting chapter concepts into action, the book includes a built-in study guide with countless practical applications, including review questions, writing and speaking exercises, cases covering the gamut of retail operations, a computer spreadsheet case involving a small retail shop, and more . 658.835457. Tác giả chính: William G. Zikmund Nhan đề: Exploring marketing research / William G. Zikmund, Barry J. Babin Số phân loại : 658.83 W309; Đặc điểm vật lý: 698 p. : ill. ; 27 cm Tác giả khác: Barry J. Babin *Tóm tắt : Part 1: INTRODUCTION. 1: The Role of Marketing Research. 2: Information Systems and Knowledge Management. 3: The Marketing Research Process. 4: The Human . 5458. Tác giả chính: Gilbert A. Churchill Nhan đề: Basic marketing research / Gilbert A. Churchill, Jr., Tom J. Brown Số phân loại : 658.83 G481; Đặc điểm vật lý: 593 p. : ill. ; 27 cm Tác giả khác: Tom J. Brown *Tóm tắt : Market research surveys are the stock in trade for gathering any sort of market information. The aim is to gather information from a small sample of a market in order to be able to predict what the whole market wants . 5459. Tác giả chính: Gilbert A.Churchill Nhan đề: Basic marketing research / Gilbert A.Churchill, Jr., Tom J. Brown Số phân loại : 658.83 CH521; Đặc điểm vật lý: xxv, 593 p. : ill. ; 28 cm *Tóm tắt : This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well . 658.83425460. Tác giả chính: Henry Assael Nhan đề: Consumer behavior and marketing action / Henry Assael Số phân loại : 658.8342 H204; Đặc điểm vật lý: xviii, 718 p. : ill. ; 24 cm *Tóm tắt : In today's business world a better understanding of consumer's needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message. Two recent examples of consumer-driven marketing actions: Saturn succeeded in establishing a strong cult-like following and its appeal to both utilitarian and hedonhic needs while McDonald's failed to shift consumer perceptations of its service orientation with the introduction of the Arch Deluxe sandwich. Consumer Behavior and Marketing Action 6E challenges students to understand the complexities of consumer needs and perceptions and translate them into effective marketing strategies . 5461. Tác giả chính: George Loewenstein Nhan đề: Exotic preferences : behavioral economics and human motivation / George Loewenstein Số phân loại : 658.8342 G205; Đặc điểm vật lý: xv, 671 p. : ill. ; 24 cm *Tóm tắt : This book brings together a selection of his papers focusing on what he calls "exotic preferences"--the disparate motives that drive human behavior. In addition to covering the history and methodology of behavioral economics, they also touch on a wide range of fascinating topics such as the motives that drive extreme athletes, our propensity to want to get unpleasant experiences out of the way so we can focus on the more pleasant, and the psychology of curiosity. There are also papers on social preferences, discussing the importance of perceptions of fairness in interpersonal interactions, intertemporal choice--the tradeoffs between costs and benefits occurring at different points in time--and the impact of emotion on economic decision making. An original introduction outlines Loewenstein's general approach to research, and there are short introductions to each paper outlining briefly when, how and why they came to be written, providing a fascinating and vivid insight into the process of intellectual creativity . 5462. Tác giả chính: Wayne D. Hoyer Nhan đề: Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis Số phân loại : 658.8342 W112; Đặc điểm vật lý: 531 p. : ill. ; 26 cm *Tóm tắt : Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization--from 21 to 20 chapters--as well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term . 5463. Nhan đề: MKT351 Consumer behaviour Số phân loại : 658.8342 C431; Đặc điểm vật lý: [180] p. ; 30 cm *Tóm tắt : Introduction, Aims & Objectives, Course Organization & Learning Outcomes, Learning Outcomes, Course structure, Course outline... . 5464. Tác giả chính: P.J. du Plessis Nhan đề: Buyer behaviour : a multi-cultural approach / P.J. du Plessis & G.G. Rousseau. Số phân loại : 658.8342 PL206; Đặc điểm vật lý: xvi, 485Tr : Minh họa ; 25 cm Tác giả khác: G.G. Rousseau *Tóm tắt : What makes a shopper buy one brand of frozen food in preference to another? Does the race or cultural background of the shopper make any difference to the choice? What role does price pay in purchasing decisions? These are just some of the many difficult questions discussed - and answered - in the third edition of this classic on southern African consumer marketing. The authors explain the short but dynamic evolution of consumer behaviour, and propel the reader to a detailed analysis of demographic data key to South Africans buying decisions, and an in-depth look at the effect of diversity on customer choice. For students or practitioners of marketing, advertising or marketing communications, the third edition of Buyer Behaviour offers not only a thorough theoretical grounding in the subject but also practical, up-to-date information essential to making informed decisions about marketing strategy in a multi-cultural environment . Каталог: opac opac -> Tiến sỹ Mai Khắc Thành opac -> LỜi cam đoan opac -> LỜi cam đoan tôi xin cam đoan đây là luận văn được nghiên cứu độc lập của riêng tôi. Các số liệu, kết quả nghiên cứu trong luận văn này là trung thực, đáng tin cậy và chưa từng được ai công bố trong bất kỳ công trình nào kác opac -> LỜi cam đoan opac -> LỜi cam đoan opac -> 1. Cơ sở khoa học, ý nghĩa thực tiễn của đề tài opac -> LỜi cảM Ơn trên con đường thành công không bao giờ vắng bóng của những người thầy đầy nhiệt huyết, sự giúp đỡ của bạn bè và đặc biệt đó là niềm tin của gia đình tải về 5.97 Mb. Chia sẻ với bạn bè của bạn:
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