Cross-culture communication



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Cross-culture Communication

Negative face: the need to be independent, to have freedom of action, and not to be imposed on by others. (the need to be independent)
Positive face: the need to be accepted, even liked, by others, to be treated as a member of the same group, and to know that one’s wants are shared by others. (the need to be connected)

8.
Cross-cultural learning increases students' understanding of their own and other cultures; it enhances one's knowledge of the norms, values, and behaviors that exist in cultures. And it allows the student both to discern and communicate cultural differences with sensitivity and confidence.


9.
The written message viewed in such cultures as Southern European, Mediterranean, Central and South American cultures are: Directness, Immediacy, Clarity and Conciseness.


10.
Conversational Implicature is also known as Implication: this happens when the speaker says something that requires interpretation and is an indirect way of saying something. For instance, a mother says to her daughter who is about to go to the beach:



  • “Better put some sunscreen on before you go.”

From this we understand: “It is hot and sunny outside, so you might get sunburned”
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